Бренд PausePoint глазами ИИ
Исходный проект
Постой — этокорпорация по остановке времени, которая делает жизнь людей проще. Она размещет по городу точки, время в которых замедлено, тем самым позволяя людям отдохнуть подольше, доделать все перед дедлайнов или просто посидеть с друзьми.
Ссылка на проект
Ребрендинг с помощью ИИ
В ходе разработки этого проекта, мною будут использованы такие ресурсы, как ideogram, MyFonts и Leonardo Ai. Также я использовала ChatGPT, который придумал мне всю концепцию с нуля, начиная от айдентики и логотипа, заканчивая промптами для изображений. Генерации логотипа выполнена с помощью нейросети ideogram, а поиск шрифтового решения—MyFonts.
Логотип
Для того, чтобы упростить задачу ИИ, было принято решение чутьп оменять название основного бренда и с этим мне помог ChatGPT, поэтому «Постой» провератился в PausePoint
Make a minimalistic logo for the PausePoint time stop brand, using thin lines of black, white, blue colors, with the addition of gold, the logo should be simple and credible without being gaudy.
В Adobe Colour я подобрала цвета, которые бы соответствовали бы бренду.
Также с помощью FontBrief я подобрала подходящий шрифт Roobert, который бы отражал суть проекта.
Интерьер коворкинга
Design a tranquil, multi-functional interior space for a modern brand called 'PausePoint, ' known for creating sanctuaries where time stands still. The setting should blend organic, natural elements with contemporary minimalism, evoking a sense of calm and balance. The layout includes cozy lounge areas for relaxation, serene coworking zones for focus, and quiet corners for reflection. Use natural materials like warm wood, smooth stone, and soft linen fabrics, paired with a muted, earthy color palette of stone gray, tranquil teal, and touches of muted gold. Incorporate plenty of natural light through large windows, complemented by soft, diffused lighting for evenings. Include subtle decorative elements such as indoor plants, flowing water features, and minimalist art that reflects timelessness, such as abstract clock-inspired patterns. Furniture should be modular and ergonomic, encouraging both productivity and comfort. Spaces are thoughtfully arranged to ensure privacy while maintaining an open, breathable atmosphere.
Точка в музее
Create a museum installation for 'PausePoint, ' a brand dedicated to creating spaces where time stands still. The installation should serve as a peaceful place from which it would be fashionable to watch the works of art for hours — a small, ergonomic and thoughtfully designed structure that provides comfort and harmony without disturbing the urban flow of the museum’s atmosphere The design should be modern yet organic, incorporating natural materials like wood, stone, or recycled metals that blend with the textures of meseum. The structure should be compact and modular, with built-in seating that is ergonomic and inviting. Include soft, integrated lighting (like warm LEDs) to make the space welcoming at night, and optional shading elements to provide protection from the sun or rain. Use soft textures to add convenience, but at the same time leave the museum rigor and compactness Use muted, neutral tones such as soft gray, deep teal, and muted gold accents to ensure compatibility with diverse cityscapes.
Точка на улице
Create a coworking space for 'PausePoint, ' a brand dedicated to creating spaces where time stands still. The installation should serve as a peaceful place from which it would be fashionable to watch the works of art for hours — a small, ergonomic and thoughtfully designed structure that provides comfort and harmony without disturbing the urban flow of the work atmospher. The design should be modern yet organic, incorporating natural materials like wood, stone, or recycled metals that blend with the textures of meseum. The structure should be compact and modular, with built-in seating that is ergonomic and inviting. Include soft, integrated lighting (like warm LEDs) to make the space welcoming at night, and optional shading elements to provide protection from the sun or rain. Use soft textures to add convenience and best technologies, tones such as soft gray, deep teal, and muted gold accents to ensure compatibility with diverse cityscapes.The installation should feature subtle branding, such as the 'PausePoint' logo or tagline ('A place to stop the clock') etched or embossed in a minimalist style.
Автомат для оплаты
Design an elegant and ergonomic payment station for 'PausePoint, ' where visitors finalize their payment after enjoying a time-stop experience. The payment location should reflect the brand’s principles of calmness, efficiency, and modern design, providing a seamless and stress-free user experience. The station should feature a compact, minimalist structure that blends into the environment, using natural materials like wood, stone, or recycled composites, with the brand’s signature color palette: soft stone gray, tranquil teal, and muted gold accents. The design should be welcoming and intuitive, avoiding clutter or unnecessary distractions. Incorporate a touch-based or contactless payment system with a sleek, responsive screen that is easy to navigate. The interface should feature calming animations, subtle transitions, and a clear, modern font, ensuring users can complete their transaction effortlessly. Include options for mobile payments, cards, and QR code scanning to accommodate diverse preferences.
Вендинговый автомат
Design a sleek and modern vending machine for 'PausePoint, ' placed near spaces where time stands still. The vending machine should seamlessly integrate with the brand’s aesthetic while offering a convenient and ergonomic experience. The machine’s exterior should feature clean, minimalist lines with a color palette inspired by the brand: soft stone gray, tranquil teal, and subtle muted gold accents. Its design should blend harmoniously with the surrounding environment, whether urban streets or serene interiors, maintaining a modern and approachable vibe. Incorporate soft-touch surfaces and intuitive, user-friendly interfaces. The display screen should be clear and responsive, with gentle transitions and calming animations that reflect the idea of pausing time. Include large, easily accessible buttons or touchpoints to accommodate diverse users, ensuring comfort and ease of use. The vending machine’s product selection should echo PausePoint’s ethos of relaxation and focus, offering curated items such as herbal teas, healthy snacks, or small mindfulness tools like journals or aromatherapy sprays. Organize products neatly with clear, soft lighting inside the machine for visibilit
Наборы еды
Design a thoughtful, boxed food kit for 'PausePoint, ' crafted to provide a balanced, easy-to-use dining experience for individuals seeking relaxation, focus, or rejuvenation. The food kit should reflect the brand’s ethos of simplicity, quality, and harmony, offering curated meals or snacks that are both nourishing and convenient. The packaging should be compact and ergonomic, with a sleek, minimalist design that is easy to carry and open. Use high-quality, eco-friendly materials, such as recyclable paper or biodegradable containers, to reflect PausePoint’s commitment to sustainability. The box should feature the brand’s soft color palette—stone gray, tranquil teal, and muted gold accents—and subtle branding, with the 'PausePoint' logo and tagline, 'A place to stop the clock, ' elegantly displayed. The food kit should include a balanced selection of items, such as: A main dish (e.g., a fresh, pre-portioned salad, grain bowl, or sandwich wrap). A side or snack (e.g., mixed nuts, fruit slices, or artisanal crackers). A beverage (e.g., herbal iced tea
Документы и канцелярия
Create stationery for PausePoint, a brand dedicated to creating spaces where time stands still. Items should be spread out on the table, including documents, notebooks, pens, everything should look ergonomic and thoughtful, providing comfort and harmony. Use soft textures to add convenience and best technologies, tones such as soft gray, deep teal, and muted gold accents to ensure compatibility with diverse cityscapes. The stationery should feature subtle branding, such as the 'PausePoint' logo or tagline ('A place to stop the clock') etched or embossed in a minimalist style. It should be designed to encourage short breaks—whether to sit, recharge, or simply pause—while being durable and sustainable, made with eco-friendly materials.
Плакаты
Design an engaging and visually soothing advertising poster for 'PausePoint, ' a brand that creates spaces where time stands still. The poster should immediately catch the attention of busy passers-by while conveying the brand’s core message of tranquility, balance, and timelessness.Incorporate a harmonious blend of modern graphics and high-quality photography. Use soft, muted tones from the brand’s palette—stone gray, tranquil teal, and subtle gold accents—to evoke calmness while standing out in an urban environment. The layout should be clean and minimalist, ensuring the design feels uncluttered and inviting. For the imagery, feature serene, relatable scenes of people pausing in calm, beautifully designed PausePoint spaces—relaxing in a cozy lounge, working peacefully in a coworking zone, or enjoying a quiet moment with a cup of tea. Pair these photos with abstract graphic elements, such as flowing lines or circular shapes, symbolizing the concept of time slowing down.
Ссылки на ИИ
