Concept
The core of Citic’s identity is half-pixel graphics built from rectangular elements that assemble into dynamic trajectories. It retains the angular, geometric aesthetic characteristic of CityDrive, but makes it more dynamic and experimental. Violet and blue are extensions of the brand colors, forming a more technological visual identity.
Logo
Color Palette
The color palette features two primary colors: purple from the Citymobil identity (55008C) and a new, bright cyan (00B6D6). The purple maintains a connection to the core brand, while the new «electric» cyan creates the desired visual effect and establishes Citytic’s distinct identity.
Stylistic Elements
The formative elements are rectangles that coalesce into large-pixel figures.
The primary advantage of style-forming elements is their variability; using rectangular shapes, a large number of dynamic forms can be created. The ease of creation also simplifies the workflow.
Typography
Citymobil Sans remains the primary typeface; it maintains a connection with the core brand while being newly interpreted within the Cityk identity.
Car Wrapping
Car wrapping is done using the same logic as Citymobil.
