Brief Develop a visual identity for a production platform that enables the rapid production of cardboard packaging in both small and large quantities.Concept Create a concise visual system built around expressive typography, oversized slogans, and a limited palette of accent colors. The minimalist graphics ensure information is easy to navigate, and the brand remains recognizable across different touchpoints.My Role Developed the brand name, logo, and visual identity system. Adapted the identity for digital and physical applications. Selected materials and defined dimensions with production requirements in mind.

Brief Develop a brand identity inspired by field research conducted in India as part of an HSE University field study program.Concept Explore the hand-painted graphics found on Indian trucks and translate the discovered patterns, imagery, and symbols into a modular visual system. Its flexibility allows for diverse compositions while maintaining a cohesive brand identity.My Role Developed the pattern layout system and designed promotional materials. Contributed to the project’s social media presence. Coordinated the team’s preparation for the public presentation and organized the interactive materials for visitors. Presented the project at an international design week.

Brief Create a calendar celebrating the 230th anniversary of Gatchina, highlighting the city’s historical and natural heritage.Concept Develop a series of 12 dioramas, one for each month. Each composition combines local landmarks with metaphorical interpretations of the city’s plant life, transforming the calendar into a collection of three-dimensional illustrations.My Role Developed the concept, structure, illustrations, and calendar layout. Designed the packaging and prepared the files for print, considering the construction and placement of each element to meet production requirements.

BriefCreate a display typeface inspired by a personal visual experience.ConceptInspired by my own astigmatism, I designed a typeface where each letter has three variations. When set together, the forms interact and shimmer like stars, creating an optical sense of movement.My RoleDeveloped the concept and created the complete font file, including a full set of letters and characters.