Stefania Semenova — special projects designer at Mel
I turn what a brand wants to say into a game, a tapper or an interactive story — something people go through instead of scrolling past. Four of my special projects alone have gathered 215 000+ visits.
A brand needs to explain something: why study online, how to face a first job, why to say yes to kids. As an ad, it is skipped in a second. As an interactive, people stay, tap, click and go to the end.
Bestiary of first-job fears — Otkryvaya Gorizonty × Mel
Problem: young people are scared of their first job and don’t know where to start.
Idea: every fear becomes a monster — and every monster can be beaten.
Solution: a tapper game. Tap a fear to defeat it and get the brand’s advice after each one.
Result: 50 000+ visits, 1 min average time on site.
My role: concept, game mechanics, UI.
Live project: jobmonsters.mel.fm
Back to the future — HSE Online × Mel
Problem: everyone has a choice they would replay if they could.
Idea: travel back to 2010 and get a second chance to change the past.
Solution: A teleport game: pick a moment, choose differently, see what changes.
Result: 45 500+ visits.
Live project: hse-future.mel.fm
Can you get a real degree online? — Netology × Mel
Problem: people doubt that a degree earned online is a real one.
Idea: let students, graduates and teachers answer the doubts themselves.
Solution: An interactive story in a chat format: click and read real answers.
Result: 56 000+ visits.
Live project: netology-degree.mel.fm
A child in a big city — PIK × Mel
Problem: parents in a big city are afraid to give kids independence.
Idea: 8 reasons to say «yes» to kids’ «I want».
Solution: An illustrated city: click a place to open a reason.
Result: 64 000+ visits.
Live project: gorod-pik.mel.fm
Also for Mel: a quiz for ECCO Kids — «Which school shoes fit your child?» (smenka.mel.fm), and a myth-or-fact game for Acuvue — «Is reading in the dark harmful?» (acuvue.mel.fm).
Beyond client work: identity for the events organiser Underground Stage, a web service for design experiments, the TRASH GALLERY identity and longread, and a landing page for a creative bureau (sozochka.github.io/samurai).
Let’s make it interactive
Have a message people skip? Write to me — I’ll turn it into a game, a tapper or an interactive story.
Telegram: t.me/ozonsozo
Email: snohanaki@gmail.com
