Concept
The T-shirt functions as a carrier of original graphic art and, simultaneously, a canvas for conceptual expression that continues the traditions of 1960s art. This project of T-shirts featuring quotes from deceased philosophers and artists about modern technology is built upon the ironic collision of different eras. Its intellectual value lies in the delicate balance between humor and serious thought—a thought that, by overcoming temporal distance, acquires a new resonance and compels the viewer to re-evaluate the present through the lenses of the past.
As part of this project, I am engaging with the figure of Roland Barthes and his famous concept of the «death of the author.» In 1967, Barthes questioned the notion of the author as the sole source and definitive bearer of a work’s meaning.This problem resurfaces today—now within the context of generative technologies. If an image is created by a human using an algorithm, where does the authorial gesture end and the system’s work begin? Who becomes the author of the result—the person who formulated the prompt, the algorithm that generated the image, or the viewer who interprets it?This is precisely why the phrase appears on the T-shirt:
The author is dead. Again.
Production files are in the Yandex Disk folder.The package includes: • DTG print file — PNG, 49 × 70 cm, 300 dpi, transparent background, 1:1 scale; • editable source file — PSD with separate images and text
