Описание проекта
CLOSE — это бренд нижнего белья и домашней одежды, созданный для самых личных моментов. Быть близко к телу — значит становиться частью скрытых от посторонних глаз историй: нежных, забавных и немного неловких.
Айдентика
Минималистичный мудборд для брендинга на белом фоне. Слева крупная каллиграфическая надпись «close», выполненная тонкой непрерывной линией в стиле референса (двойной контур), цвет линии #3D5061. Справа блок с типографикой и палитрой из прошлого проекта. Сверху справа крупная надпись «Istok Web».
Основные визуальные символы бренда — кружево, чёрный кот, зеркало и лилия — заимствованы из оригинальной серии иллюстраций
Рекламные плакаты
Изображения были созданы в нейросети, а затем собраны и доработаны в Figma.
Плакат 1: Macro shot of a cute black cat sleeping, face buried in soft, glossy pink silk. Detailed fur and whiskers, smooth shiny folds of satin, soft warm lighting, intimate and cozy atmosphere, high resolution photography.
Плакат 2: Picture 1 — Photorealistic studio photo of a blonde woman with short curly hair, wearing a long pink silk lace dress, barefoot. She is hugging a fluffy black cat close to her chest, eyes closed peacefully. Soft warm lighting. Isolated on a transparent background, cutout style.
Picture 2 — Photorealistic studio photo of a blonde woman with short curly hair, wearing a long pink silk lace dress, barefoot. She is bending forward playfully, holding a fluffy black cat in front of her. Soft warm lighting. Isolated on a transparent background, cutout style.Picture 3 — Photorealistic studio photo of a blonde woman with short curly hair, wearing a long pink silk lace dress, barefoot. She is lifting a fluffy black cat high above her head, looking up and smiling. Soft warm lighting. Isolated on a transparent background, cutout style.
Плакат 1: Artistic light-toned photography, monochromatic aesthetic with a textured background (frosted glass or white fabric). A woman seen from behind, reaching up to hang laundry on a thin wire with clothespins. She is rendered as an intentionally soft, heavily blurred, and smudged silhouette with no distinct anatomical details (modest, SFW). The sharp focal point is a hanging set of blue-grey sheer lace lingerie (mesh bra and panties) with intricate floral embroidery. Only the detailed lace is in sharp focus, contrasting beautifully with the softly out-of-focus figure and pale background. Soft cinematic lighting, highly aesthetic.
Плакат 2: Maintain the exact composition, camera angle, and artistic style of the reference image. Replace the flower with an elegant white lily. The character is gently holding the lily near a matte, frosted glass surface. Soft, moody lighting, photorealistic, high-end editorial photography.
Hang the attached poster on a modern building facade. Realistic outdoor advertising mockup, urban setting, cinematic lighting.
Продукция
A delicate, beautiful lace bra with neat, small cups hanging on an elegant hanger. The lace texture is highly detailed, refined, and sophisticated. Product photography, soft studio lighting, photorealistic. Isolated on a pure white background, cutout style, resembling a PNG asset.
1. Smiling blonde woman in a long pink silk lace nightgown, barefoot, lifting the hem of her dress. Cozy bedroom background with an unmade four-poster bed, wooden nightstands, warm lamp light, and framed art on the walls. Candid photography, warm tones, film aesthetic.2.Light pink satin slip dress with lace trim at the V-neckline and hem, spaghetti straps. E-commerce product shot, ghost mannequin.
