Concept
The «Cute Mafic» T-shirt is perfect for those who appreciate small prints featuring cute characters.
DTF printing technology brings the mascot from the explainer comic into reality. The comic itself tells the story of Priscilla as she tries to understand what is happening to the city.
The target audience for this merchandise is young people aged 16–30 who value deep narratives and charming merchandise inspired by them.
Visualization
Characteristics
