Idea
The Protea flower, named after the Greek deity Proteus, who could change his form, symbolizes resilience, evolution, and personal transformation. The combination of sharp botanical graphics with metallic accents and expressive Russian lettering unites architectural rigor with natural warmth. The project is designed for scalable production on 240 g/m dense organic cotton, offering the modern market a meaningful and commercially viable piece.
Slogan
«FLOWERS — MEAN TO CHANGE» — a clean grotesque (ISOCPEUR/geometric sans-serif font), positioned beneath a rectangular block of botanical print.
Printing Techniques
Main Botanical Block: High-quality silkscreen printing (screen printing) using eco-friendly water-based inks for a soft hand feel. Gold Accents: Gold foil embossing or metallic silkscreen printing to create a noble luster resistant to multiple washes.
Color Palette
Garment silhouette—Unisex oversized. A straight-cut silhouette with dropped shoulders and a thick ribbed neckline.
Fabric material—100% organic cotton.
Weight 240 g/m (Heavy jersey); a pre-shrunk, breathable, premium-quality material.
