Technical Specification:
The space is located in the historical quarter Trekhgornaya Manufactory, Rodchelskaya St. 15, Bldg 17-18. The client has leased a premises totaling 157 square meters and intends to use this space for a retail outlet (a store or boutique) with a separate street entrance.
Here is the showroom project for the «Gorkov Tea» brand. The design is inspired by Asian motifs and includes a retail floor, a tasting area, and service facilities.
Analysis
The location is in the city center, a 10-minute walk from Krasnopresnenskaya and Barrikadnaya metro stations, and a 5-minute walk from the Government House of Moscow. Nearby are offices, business-class apartments, and hotels, restaurants, cafes, nightclubs and bars, designer clothing showrooms, and jewelry stores.
To us, tea is more than just a product—it’s a culture.
The «Gorky Tea» brand was founded by friends and grew from a passion for Chinese tea into a business venture, starting in 2015 with a small shop in Nizhny Novgorod. The brand’s core value is the trust of its guests, which is supported by deep expertise and continuous development. The founders study new varietals, rare tea types, and artisanal tableware.
Target Audience of the Brand
The «Gorkov Chai» audience is primarily composed of enthusiastic tea connoisseurs who value authenticity and direct sourcing, alongside motivated beginners who require expert guidance. It also includes patrons of high-quality products and mindful living, as well as buyers of artisanal tableware.
Age: 25–50 years
Geography: Nizhny Novgorod (in-person), Russia
Income: Middle to upper-middle
Values: Authenticity, quality, honesty, culture, mindfulness
Behavior: Willing to pay for expertise and trust, not for mass-market brands
Existing product storage and display option
Teapots are placed individually in separate, illuminated square cells.
Deep shelves with compartments for tubes, storage for large tea bags, and separate discs with stands.
Flat square boxes, stacked large-radius discs, and jars with small tea packets.
Display of infusers, bowls, and cups on shelving units; two levels of height in one section.
