Euphonia. Ребрендинг
Оригинальный проект
Euphonia — это эмоциональный архив в формате винила. Каждая пластинка создана из воспоминания человека. Коллекционные и персонализированные пластинки позволяют сохранить важные моменты жизни и ощутить музыку как часть эмоций и памяти.
Из старого проекта
Ребрендинг Leonardo.Ai
Ребрендинг Leonardo.Ai
Айдентика
В процессе ребрендинга название осталось прежним, а сам логотип я решила немного преобразить. Также изменился основной цвет.
Промпт: Rebranding concept for «EUPHONIA» — a premium vinyl and analog music label. Create a minimalist, elegant logo and visual identity with refined typography and a simple geometric emblem inspired by vinyl grooves or sound waves. Soft golden or champagne tones on deep retro orange background. Clean, modern, timeless — a logo that evokes emotion and analog warmth. Professional vector logo, flat layout, graphic design style.
Chat GPT
Цветовая палитра Adobe Color
Типографика
При помощи сайта WhatTheFont я определила, что нейросеть, при создании названия бренда в логотипе, использовала шрифт, приближенный к Droid Serif.
Носители
Для создания шопперов была использована нейросеть Leonardo.Ai.
Промпт: Create a realistic mockup of 1–2 shopper bags made of linen, reflecting the aesthetics of EUPHONIA, a premium vinyl record brand, without using the logo. The design should be interesting and artistic, inspired by nostalgia, memories, and analog music experiences, with subtle references to vinyl records or emotional storytelling through patterns, textures, or colors. Show the bags lying on a simple, neutral or softly lit background, with realistic shadows and natural fabric folds. Style should be photorealistic, elegant, and tactile, emphasizing the linen texture and premium feel, suitable for e-commerce or marketing presentation. Include slight variation in bag placement or perspective for visual interest.
Leonardo.Ai
При создании упаковок для виниловых пластинок была использована нейросеть Leonardo.Ai.
Промпт: Create mockups for several vinyl record packaging designs for EUPHONIA, a premium vinyl record brand and emotional music archive. The packaging should reflect people’s memories and photographs. The packaging should feature engaging compositions, including vinyl records, photographs of people in their everyday lives, and their emotions. The design should be elegant and visually unified throughout the set, using warm, emotive colors, soft textures, and subtle references to music and storytelling. Use minimalist typography where appropriate. Arrange nine packaging images together in a grid or as a single collection to present the brand’s visual identity. The style should be photorealistic, cinematic, and premium, suitable for social media marketing.
Leonardo.Ai
Промо-материалы
В оригинальном проекте был пример рекламных постов, поэтому, при помощи Leonardo.Ai было сгенерировано изображение предполагаемой раскладки рекламных постов в социальных сетях.
Промпт: Create a cohesive layout of several Instagram posts for EUPHONIA, a premium vinyl record brand and emotional music archive. The posts should reflect nostalgia, memories, and immersive analog music experiences. Each post should feature visually striking compositions including vinyl records, album inserts, artistic patterns, and evocative scenes inspired by daily life, emotions, or memorable moments. Designs should be modern, elegant, and visually consistent across the set, using warm, emotional colors, soft textures, and subtle references to music and storytelling. Include minimal typography where appropriate, artistic layouts, and balanced negative space. Show multiple posts together in a grid or as a cohesive collection to present the brand’s visual identity. Style should be photorealistic, cinematic, and premium, suitable for social media marketing.
Leonardo.Ai
Рекламные постеры и билборд были сгенерированы вместе. Для реализации была так же использована нейросеть Leonardo.Ai.
Промпт: Create a photorealistic urban street billboard scene featuring three distinct advertising posters for EUPHONIA, a premium vinyl record brand. Each poster should reflect nostalgia, memories, and immersive analog music experiences, with themes such as «Night Road in Italy», «Kitchen Conversations» and a «Personalized memory» concept. The billboard should appear naturally integrated into the city environment with realistic perspective, lighting, shadows, and slight atmospheric effects. Posters should be clearly visible, distinct from each other, with bold, elegant typography and warm, emotional color palettes. The scene should feel cinematic, immersive, and suitable for a large-scale street advertisement, showing high detail, urban textures, and realistic reflections and lighting on the billboard surface.
Leonardo.Ai
Магазин
Для пространства было решено создать магазин виниловых пластинок, соответствующий стилистике бренда. Для генерации использовалась нейросеть Leonardo.Ai.
Промпт: Interior concept of the EUPHONIA vinyl record store, a boutique space where music becomes memory. The atmosphere is warm, analog, and nostalgic — like stepping into a living archive of emotion. Design style: elegant, minimalist, and sensory. Wooden shelves with vinyls, soft golden and amber lighting, mid-century furniture, analog turntables, and listening stations with armchairs. The walls display subtle branding — the EUPHONIA name and outline shell emblem engraved or painted. The color palette blends deep forest green, matte black, warm beige, and muted gold. Lighting: cinematic, moody, soft glow reflecting on vinyl covers. Composition: wide-angle interior shot, high-detail architectural visualization, realistic materials and lighting, emotional atmosphere, premium boutique aesthetic. Style: modern analog nostalgia — blending high design and human warmth.
Leonardo.Ai
Ссылки на использованные инструменты
1. Chat GPT: https://chatgpt.com/
2. Leonardo.Ai: https://app.leonardo.ai/auth/login?callbackUrl=%2Fimage-generation
