Данная работа демонстрирует, как искусственный интеллект может сформировать новый стиль, сделать ребрендинг уже существующего проекта. В качестве исходника я взяла свою работу первого курса.
Исходный проект
Dubuni — университет деревьев и кустарников, где из маленьких росточков вырастают настоящие профессионалы. Это место развития умных, технологичных растений будущего!
Новый проект
Для реализации нового проекта я использовала несколько ресурсов: Recraft AI, Leonardo AI, ChatGPT для генерации некоторых промтов
Моя работа началась с создания логотипа, я стала генерировать разные варианты, но такой способ оказался неудачным, поэтому я начала искать новый стиль сразу на носителях. Так, спустя несколько генераций появился результат с объёмной металлической абстрактной фигурой, похожей на лист или цветок с шрифтовым вариантом логотипа.
Данная генерация определила константы моего стиля: белый и серый цвет, объёмные прозрачные цветы или листья, а также шрифт Jua, который я нашла с помощью сайта What Font is
На все изображения носителей, кроме первого слайда в разделе, я добавила дополнительный текст и логотип с помощью Adobe Photoshop
Айдентика и реклама
Leonardo AI: Glass transparent drinking bottles with the name «DUBUNI». All bottles have a transparent bubble pattern in the shape of a spreading four-leaf clover or a cross. The high-resolution photography style is a low-angle view facing the sky in a bright, clear blue color. Various unusual tree branches surround the bottles, stretch upwards, creating a sense of depth and movement. photorealistic style, high detail, sharp focus, 3D rendering, surreal atmosphere
в Leonardo AI прикрепила референс
«birch juice» сделала с помощью Adobe Photoshop
Leonardo AI: a digital photograph featuring a clear transparent glass shape like clover or flower. The sunlight reflects off the glass, creating a bright glare on the surface. Tall trees in the background. The scene is the blue sky and sunlight enhancing the clean aesthetic of the glass shapes. — poster1
Recraft AI: Surreal right-angle view of a large transparent glass abstract shaped like a clover. The shape is smooth and made of light glass with bright highlights and reflections. The background is tall trees with fluffy green canopies, a bright, clear blue sky. High detail, photorealistic, sharp focus, surreal atmosphere. — poster2
Recraft AI: A digital 3D rendering of two near mockups for poster on the wall of a modern glass inside greenhouse. The emphasis of the angle on the mockup. — mockup
Recraft AI: Image of multiple transparent glass sprayers for water. The sprayers are glossy, some with soft abstract 3d transparent shapes like a clover or cloud, creating reflective highlights. The scene is set in a forest in right-angle view with tall, stylized trees having round, fluffy canopies, clear blue sky with sunlight casting soft reflections. photorealistic style, high detail, sharp focus, 3D rendering, surreal atmosphere.
Leonardo AI: Several small transparent bags. All bags have a 3d transparent bubble shape of a spreading clover or flower. The high-resolution photography style is a low-angle view facing the sky in a bright, clear blue color. Various unusual tree branches surround the bags, stretch upwards, creating a sense of depth and movement. photorealistic style, high detail, sharp focus, 3D rendering, surreal atmosphere
в Leonardo AI прикрепила референс
Recraft AI: A digital 3D rendering of mockup for poster on the wall of a modern glass greenhouse outside. — mockup
Leonardo AI: A digital 3d render surreal featuring a green forest of trees. Tall, stylized trees with big canopies stretch towards a clean blue sky. The sun shines, casting sharp reflections and shadows. The overall composition is whimsical and dreamlike. — poster
Leonardo AI: a lot of transparent boxes that stand on top of each other. All boxes have a transparent shape of a spreading clover or flower. The high-resolution photography style is a low-angle view facing the sky in a bright, clear blue color. Various unusual tree branches surround the boxes, stretch upwards, creating a sense of depth and movement. photorealistic style, high detail, sharp focus, 3D rendering, surreal atmosphere
в Leonardo AI прикрепила референс, первую генерацию бутылок с логотипом
Пространство
Recraft AI: A digital 3D rendering of a high-tech smart modern building, similar to a larger greenhouse, which combines inspiration from nature and technology with modernist design, there should be plants inside. The background is a landscape with unusual plants and trees with fluffy crowns and a clear bright blue sky at sunny day
Recraft AI: A digital 3D rendering of a Modern technological interior design, similar to a greenhouse combined with a laboratory. There are should be a lot of unusual bushes and fir trees inside, large capsules, transparent glass walls, sunlight gets through the window, against a sunny landscape with a clean bright blue sky and unusual trees
Recraft AI: A digital 3D rendering of a Modern technological interior design, similar to a greenhouse combined with a laboratory. There are should be a lot of unusual bushes and fir trees inside, large capsules, a circle window in the middle of the room, transparent glass walls, sunlight gets through the window, against a sunny landscape with a clean bright blue sky and unusual trees
Recraft AI: A digital 3D rendering of a Modern technological interior design, similar to a greenhouse combined with a laboratory. There are should be a lot of unusual bushes and fir trees inside, large lamps with white light, big monitors on walls with smart plants, transparent glass walls, sunlight gets through the window, against a sunny landscape with a clean bright blue sky and unusual trees
Recraft AI: A digital 3D rendering of a high-tech smart modern building, similar to a larger greenhouse, which combines inspiration from nature and technology with modernist design, there should be plants and pink light inside. The background is a landscape with unusual plants and trees with fluffy crowns in the evening
Товары
Recraft AI: A digital render of white shelves with transparent pots with unusual trees. The shelves of a technologically glass advanced large greenhouse. The pots are transparent with water inside.
Recraft AI: A digital render of many white shelves with transparent pots with unusual trees. The shelves of a technologically advanced large greenhouse, occupying it completely. The pots are transparent with water inside.
Recraft AI: A digital render of a white shelve with transparent pots with fur trees. The shelve of a technologically glass advanced large greenhouse. The pots are transparent with water inside.
Список используемых инструментов
Для работы над данным проектом я использовала: Recraft AI, Leonardo AI
