But don’t just take my word for it. Let me show you three projects I worked on for Foxford, where I contributed both as a key visual designer and as a storyboard designer.At the end of each case study, I’ll share some feedback: social media views, audience reactions, and comments from my colleagues on the work.So, let’s get started!

«Anxiety Animation» is a series of short-form vertical videos for parents, exploring the challenges of raising children. Despite the name, the videos are designed to ease parents’ worries. Through the story of an illustrated family, they show how to navigate difficult parenting situations. The visual style is deliberately rough, expressive, and full of emotion.

— The series has become extremely popular on social media, with videos consistently reaching around 500,000 views across different platforms. Many TikToks have surpassed the one-million-view mark. — The format consistently attracts new followers to Foxford Home School’s social media accounts, where the videos are published. — The series was featured by a major EdTech chanel, which described it with the headline: «A format that really takes off» — a phrase we used to sum up the success of the series produced by Foxford Home School. — The characters and the videos themselves have become audience favourites. They regularly receive dozens of comments such as «I love watching your videos», «I wish my parents had been like this», and «A channel that brings attention to such an important topic as raising children.»

Step 1: The client approached our team with a brief for a new TikTok format, sharing references and their initial ideas. Everyone involved in the project prepared a draft character design. Here’s what my initial concepts looked like. However, none of the proposals were approved.Step 2: My team lead provided a new set of references and clarified the client’s expectations. I took another pass at the designs and, after a day of work, developed the mother character and the project’s overall visual style. The client approved the direction, and my colleague went on to design the remaining characters based on the style I had established.Step 3: I moved on to storyboarding the pilot episode. I created two versions: one fully illustrated and the other more collage-based. The illustrated version was selected — you can see it below.Result: The visual style developed by my team and me became the defining look of the format and has remained virtually unchanged for over a year.

A mini-course in career guidance for students in grades 9–11, published on Foxford’s landing page. It combined an interactive quiz with questions that guided users towards specific career paths. Through short videos, students learned about the specifics of different professions, well-known universities, and received practical advice on preparing for their final exams.The visual style is clean and structured, while still maintaining a sense of dynamism. For the mini 3D elements, we drew inspiration from Apple’s Liquid Glass aesthetic.