Etencele — an archive where ideas, once left behind by their creators, are preserved. To discover one’s own idea, an individual undergoes a creative interview and completes a questionnaire. Based on the responses, the bureau creates a personalized map that reflects their personality, potential, and unique characteristics. Each idea is represented as a spark—its form shifts according to the person to whom it belongs.
The scarf is part of the etencele studio merchandise. The core graphic of the project is a spark—a symbol of a forgotten idea searching for its creator. Its form changes depending on the individual’s personality, interests, and unique traits, making each spark unique. The graphic reflects the studio’s philosophy: finding connections between people and ideas, and the potential to resurrect lost concepts.
