We designed a booth for the School of Design event, «Days of New Fashion, ” which took place on October 17–18 at the „Tsvetnoy“ department store.
Its content focused on demonstrating the progress and results of our research into the compatibility of Russian brands and media personalities in collaborations. The visual component consisted of a set of over 60 individuals to whom we attached images from Russian brands whose style was mismatched with them, to illustrate our reasoning about the compatibility or incompatibility of visuals and the values of the brand and the individual.
In preparing the booth, my team and I analyzed brands based on key metrics and surveyed the audience. We then divided the responsibilities: after my partner edited the images, we printed them, and I took charge of assembling the booth—cutting out the cutouts and masks from cardboard and affixing them to the stand.
We also created a guessing game to test the audience of «Days of New Fashion» on their knowledge of Russian brands.
