VAMP UP: версия AI
Цель
Целью данного проекта является создание айдентики бренда уходовой и декоративной косметики «VAMP UP» с помощью нейросетей
О проекте
VAMP UP — уходовая и декоративная косметика в тематике вампиров и 80-х. Главные ценности бренда: омоложение, возвращение в дерзкое прошлое и вечная красота. Основная метафора — укус, главная героиня кусает продукты, тем самым насыщаясь молодостью.
Ребрендинг глазами ИИ
В ходе работы я использовала такие ресурсы, как DALL-E 3, ChatGPT4, Adobe Color и WhatTheFont Font Finder. За основу я взяла стилистику 80-х и метафору укуса.
Логотип
A vector logo for a company named VAMP UP on white background. It should be in the style of the 80s and related to vampires and cosmetics. The design should include elements that refer to cosmetics.
Шрифт
Цвета
Носители
Generate a white paper bag mockup on a white background using this image as the logo on the bag. Generate a black shopper bag mockup on a white background using this image as the logo on the bag.
Generate a black t-shirt mockup on a white background using this image as the logo on the t-shirt. Generate a gift card mockup on a white background using this image as the logo on the gift card.
Продукты
Generate a 3D render of hand cream in color CD247F, in the style of an 80s ad using this image as the logo on the cream. It should have two small holes, as if it had been bitten by a vampire.
Generate a 3D render of cleansing gel in a jar in color CD247F, in the style of an 80s ad using this image as the logo on the cleansing gel in a jar. It should have two small holes, as if it had been
Generate a 3D render of a shampoo in color CD247F, in the style of an 80s ad using this image as the logo on the shampoo. It should have two small holes, as if it had been bitten by a vampire.
Generate a 3D render of a eyeshadow palette in pink and purple colors, in the style of an 80s ad using this image as the logo on the eyeshadow palette. It should have two small holes, as if it had bee
Generate a 3D render of a pink lipstick, in the style of an 80s ad using this image as the logo on the pink lipstick. It should have two small holes, as if it had been bitten by a vampire.
Generate a 3D render of a pink blush, in the style of an 80s ad using this image as the logo on the pink blush. It should have two small holes, as if it had been bitten by a vampire.
Рекламные постеры
Generate an 80s-style advertising poster in a pink and purple color scheme featuring a vampire girl biting into the cream shown in the picture.
Generate an 80s-style advertising poster in a pink and purple color scheme featuring a vampire girl biting into the shampoo shown in the picture.
Generate an 80s-style advertising poster in a pink and purple color scheme featuring a vampire girl biting into the lipstick shown in the picture.
Generate a realistic 3D render of a billboard using this image as a poster, in the style of the 80s in pink and purple colors, located in a night city. (x2, с использованием двух разных изображений)
Пространство
Generate a realistic 3D render of an 80s-style cosmetics store with a pink and purple color scheme, using this image as the logo on the banner of the store. It is located next to other stores in a shopping mall.
Generate a realistic 3D render of an 80s-style cosmetics store with a pink and purple color scheme using this image as the logo. Numerous stands feature skincare and decorative cosmetics, and a vampire girl stands at the checkout.
Процесс
Задание было выполнено с помощью нескольких ресурсов. 1. DALL-E 3, https://dalle3.ai/ Генерация логотипа 2. WhatTheFont Font Finder, https://www.myfonts.com/pages/whatthefont Распознавание шрифта с логотипа 3. Adobe Color, https://color.adobe.com/ru/ Распознавание фирменных цветов с логотипа 4. ChatGPT4, https://chatgpt.com/ Генерация всех остальных изображений помимо логотипа. К тем промтам, где в содержании было «using this image as the logo», я помимо текстового промта добавляла изображение сгенерированного логотипа. К текстовым промтам для создания рекламных постеров я добавляла изображения сгенерированных ранее продуктов, показанных на постерах. К текстовым промтам для создания рекламных постеров в окружении я добавляла изображения этих постеров.
