
Anastasia Fentsik | portfolio 2023-2026

I am Anastasia Fentsik, a final-year Communication Design student specializing in Branding at HSE University in Saint Petersburg.Over the past three years of professional practice, I have developed a design approach rooted in cultural research and emotional storytelling.Tools I work with: Adobe Creative Cloud, Figma, FontLab, Blender, and AI generation tools (Nano Banana, Midjourney, Grok, Seedance)
I am driven by a deep interest in humanitarian and intellectual projects
My broad cultural background and love for literature shape how I see design — it exists to capture and transmit complex emotional states that words cannot express.
My micro-qualification as an Editor of Scientific and Literary Texts makes me a highly valuable specialist in this field. It gives me a comprehensive approach to analyzing and building narratives, allowing me to deeply understand the emotional layers and structural meaning of the stories I help bring to life.
More than a designer, I’m a collaborator who deeply understands the cultural and emotional context behind every project.
Field Research & Experience— International Branding Lab (Morocco) 2026: Researched multilingual visual environments and cultural heritage of North Africa.— 'Kargopol. Roads of Russian Enlightenment' Expedition 2024: Engaged in field research and visual documentation of historical landscapes.
BRANDING
Udmurt Museum of Disappearing Villages
Udmurt Museum of Disappearing Villages is a museum created through the collective efforts of the residents of Sep village, Igrinsky District, Udmurtia. It preserves and passes on the memory of neighbouring villages that have since disappeared.The project is unique not only in its origins but also in its narrative. Rather than offering a journey into the past or an immersion in an archaic world, the museum preserves the memory of a world that has been lost.
It shows that the past is much closer than it may seem: it lives on in the oral recollections of local residents, in everyday objects and in photographs discovered at the sites of the vanished villages.


Poetry of the Russian Province
Poetry of the Russian Province is a poetic tournament for authors from across Russia, created to represent and celebrate the country’s regional diversity.The project focuses on poetic expression that emerges outside the capital’s literary centers — in small and mid-sized cities, shaped by local cultural contexts, everyday experience, and regional identity.
2026
The logo features three asterisks, the typographic mark used in publishing to denote works that have not received an author’s title. This becomes a metaphor for the unspoken and unnamed — a symbol that unites authors regardless of their origin or status.


Tritsvet Rehabilitation Centre
TRITSVET is a Christian rehabilitation centre for young people experiencing the early stages of alcohol dependency.By combining therapy, faith and creative activities, the centre aims to help young people find a sense of stability, embrace the possibility of a different path in life, and shift their perspective.
2025


FONT DESIGN
Serdce
SERDCE is a typeface inspired by the eponymous album by Alexey Vishnya. Playful and restless, tender yet nervous, it explores the album’s central theme — love, expressed through a lens of irony in Serdce (1987).
2025


































