CONCEPT
Attach Card The core of the «After the Ceremony» project is the tension between outward perfection and the inner need for repose. Inspired by Irving Penn’s floral photography, the collection conveys the fragility of the Valentino heroine, who continues to maintain a ceremonial presence even when alone. The precision of the silhouette becomes an expression of the habit of being seen, holding onto the sensation of an external gaze after the ceremony concludes.
The project transfers the issue of perception into the heroine’s inner world. After the ceremony, the viewer physically disappears but remains within her self-perception. She simultaneously stays a participant in the event and becomes an observer of her own image.
Product and Visualization
A blouse whose design is based on floral petals, print, and sheer fabric, conveying a sense of lightness.
Blouse Print Options
Technical Documentation
The first muslin sample of the blouse should be developed in a base size M, incorporating ease allowances that maintain the voluminous silhouette. The size range will be determined after fitting approval and design confirmation. The yoke, back, cape sleeves, and layered petal-shaped details will be cut from semi-sheer organza, taking into account the grainline direction and the placement of the floral print. The pattern set includes the yoke, back, cape sleeves, collar with gathered ruffle, and decorative petals of varying lengths. Their placement and degree of overlay will be refined during the creation of the first sample.
Technical Sketch
Patterns
Preliminary measurements of the finished product for size M
Bust circumference at the base of the garment: 116 cm;Bottom circumference at the base of the garment: 120 cm;Back length of the garment, including the bottom layer of petals: 55 cm;Cape sleeve length from the nape of the neck: 32 cm;Finished collar height with ruffle: 6 cm;Length of decorative petals: 25–40 cm.
The blouse is made from semi-transparent organza featuring a floral print. Layered details shaped like petals create an airy volume, conveying the delicacy of a flower while maintaining a sharp silhouette. The placement of the pattern is designed considering the overlapping of sheer layers so that the floral motifs remain distinct. The edges of the petals, the cape sleeves, and the hemline are finished with a narrow rolled hem. Its density and width are fine-tuned on sample pieces: the finishing must preserve the fabric’s lightness, not pucker the cuts, and ensure smooth curves.
Materials and hardware
Production Information
Preliminary BudgetPattern development and technical documentation for the blouse — 8,000 ₽;Production of one sample, including fit and placement check for multilayered petals — 5,400 ₽;Unit cost per blouse in a batch — 3,350 ₽;Production of a batch of 20 blouses — 67,000 ₽;Total budget for development, sample, and batch — 80,400 ₽;Estimated retail price — 6,900 ₽.*This calculation is preliminary. The final cost depends on the chosen organza, the method of applying the floral print, fabric consumption, and the complexity of petal finishing. As the production run increases, the cost per item may decrease due to the distribution of preparation operations across a larger batch. Delivery, promotion, and sales expenses are calculated separately.
Minimum possible print run and production timelines
For this design, it is preferable to seek a manufacturer that works with organza and other sheer fabrics, develops custom patterns, and executes delicate finishing on multi-layered details. Particular attention must be paid to the neatness of narrow seams, the finishing of curved petal edges, and maintaining the blouse’s airy volume.Clever Cut, MoscowPhone: +7 977 147-59-55;Email: clevercut@internet.ru;Address: Shchelkovskoe Shosse, 100k1.The company offers pattern development and blouse sewing, including sample production before launching the main batch. The small batch page indicates a run of 20 units, subject to individual agreement, while the primary production terms require an order of 100 units. The possibility of producing 20 organza blouses and the associated timelines must be clarified separately.«Retex-Print», MoscowPhone: +7 499 398-12-38;Email: info@retex-print.ru;Address: 1st Nagatinsky Proezd, 4, office 103.The website states a minimum run of 20 units and a standard production time of 5–14 business days, depending on the order’s complexity. These terms apply generally to all sewing services. The ability to work with sheer organza, multi-layered petals, and floral prints requires separate confirmation.Before selecting a manufacturer, you must provide photographs of the blouse, a technical sketch, and a description of the required finishing. Cost and timelines are agreed upon after the design is assessed and a sample prototype is made.Preliminary Project TimelinePlanned Run: 20 blouses;Pattern and First Sample Development: approximately 2–3 weeks;Fit, Volume, and Petal Placement Adjustments: approximately 3–5 business days;Batch Sewing: according to the agreed-upon schedule of the selected manufacturer;Total Planned Project Duration: approximately 5–8 weeks.The schedule is a preliminary guideline. Final timelines are confirmed after the sample is approved, the organza is sourced, the floral print is agreed upon, and production capacity is confirmed. If custom fabric printing is ordered, its production time is accounted for separately.
