aoot — a night outdoor bureau that organizes group night treks along well-marked trails.
Concept
A patch tag on the chest indicating the date and time of the trip: when the group set out on the trail and when it returned. On the back, near the hem, the aoot logo in the brand’s typography: visible to those following behind.
The T-shirt is conceptualized not as merchandise, but as a commemorative object for the participant. The dates and time on the plaque can be customized for each specific trip, ensuring every group has its own night marked on the chest.
Specifications
Model: Oversized T-shirt Color: White Material: 100% Cotton Fabric Weight: 240 g/m² Size Range: M, L, XL
Application Parameters
Front side (chest): — Print size with tag: 25 × 8.5 cm — Distance from collar seam to top edge of print: 8 cm — Print is centered on the chest.Back side (back): — Logo print size: 40 × 13 cm — Distance from hem seam to bottom edge of print: 3 cm — Print is centered on the back.
Printing Technology
For both applications, Direct-to-Garment (DTG) printing was selected. It preserves the fabric’s softness even with large black logo fills and accurately reproduces the fine lines of the plaque. On white t-shirts, the print is done without a base coat, and the option to print single units allows for creating shirts with specific trip dates.
