CONCEPT
As part of the project, a concept for a private residence integrated into the sheer cliffs of Norway, overlooking the stormy sea, was developed. For the T-shirt, I wanted to capture the stark aesthetic of brutalism and the building’s unique spatial arrangement. The architectural floor plan (logo)—composed of strict geometry formed by intersecting spheres and deep light crevices—was chosen as the main graphic accent. This T-shirt is not just merchandise; it is an «architectural manifesto» connecting conceptual graphic design with tangible volume. On the front, there is a minimalist, graphic plan of the house (logo), intriguing by its geometry.
Fabric and Base Parameters:
• Silhouette: Oversize, heavy-weight premium cotton (from 240 g/m²), emphasizing the brutality and «weight» of the architectural form. • Color: Graphite / white • Size Range: S–XL.
Technical Placement of Prints on the Pattern:
• Back: Photo print (render), 25 × 20 cm, centered horizontally; the top edge of the print is positioned approximately 7–8 cm below the collar seam. • Front: Graphic logo-placement, 7 × 7 cm, positioned on the wearer’s left chest (on the front view for the viewer—right). The center of the logo is 8.5 cm from the center line of the T-shirt toward the wearer’s left side, and the top edge is 7.5 cm below the collar seam. • Control: Print placement is verified on the extreme sizes of the range (S and XL); when scaling, the attachment is strictly to the collar and shoulder seams, not to the edges of the pattern piece, ensuring proportions look natural on any figure.
«Architecture carved by rocks, driven by the sea.»
Architecture carved into rock, guided by the sea
