Concept
The T-shirt continues the longread piece, «Look!”—an investigation into how informational noise, invasiveness, and visual overload are becoming tools in the attention economy of Asian advertising. The back features a voluminous print with a traditional Chinese cloud ornament, which reinterprets cultural motifs through the bright, loud aesthetic of contemporary advertising. The shirt translates visual noise off the screen, turning the wearer into a carrier of the advertising message and a part of the environment under study.
Design
Technical Section
Original size 1672x941
