IMANDRA

The program includes music, historical activities, crafts, Arctic cuisine, and family recreation.

Find a way to make the positioning of the «Imandra» festival more understandable and attractive to the audience and potential partners

1. The festival lacks a relevant, clear image; it is vague. 2. The historical stylization does not provide enough depth for role-players and seems narrow to the general public. 3. The tourist infrastructure is underdeveloped, which reduces the appeal of traveling here.

The positioning of «Imandra» may not be clearly understood by diverse audiences: the historical theme is not necessarily the primary draw for fans of music, nature, or contemporary cultural leisure.

The proposed research is to investigate the identity of the modern northern resident in order to find a foundation for accurately positioning the festival.

The map illustrates how attending the festival can connect to navigating the city and experiencing the local territory.

What can form the basis of the contemporary Imandra identity: 1. Historical heritage (reconstruction, crafts, historical figures, and various traditional practices) 2. Contemporary culture (music, art, diverse leisure and dating formats) 3. Local lifestyle (Northern cuisine, nature, local communities) 4. The modern Northerner (the values that shape the identity of the residents) 5. A symbiosis of all options for a unified identity concept