Описание проекта
Этот проект вырос из серии иллюстраций о детстве. Вдохновленный ими, бренд «Каракуля» превращает рисунки маленьких клиентов в уникальные игрушки, одежду и кружки. Все изображения созданы с помощью искусственного интеллекта.
Мерч


Vertical 3:4 kids' fashion photo, direct on-camera flash look, bright film grain. Seen from behind: a 6-year-old girl with long straight black hair in a high ponytail with yellow scrunchie, sitting on dark wood floor, drawing a big sun on a white wall with an orange crayon. She wears a loose oversized white heavy-cotton t-shirt and wide indigo trousers. On the back of the t-shirt: a large screen-print of a child’s crayon drawing (boy playing guitar, dog with microphone, stars, music notes) with a matte, slightly cracked ink look, and a small handwritten orange wordmark «Каракуля» between shoulders. Environment: white wall covered with fresh crayon doodles, wall socket on the right, few crayons on the floor, small soft plush toy at the right. Sharp detail, raw snapshot aesthetic.


Vertical 3:4 lifestyle photography, kids' brand campaign, film-camera look. A 6-year-old blond boy with short hair, in a grey knit sweater, light blue jeans, and dark sneakers, walking up concrete steps along a warm brick wall. Three-quarter side view. He holds a square soft cream cotton canvas shopper bag by two flat handles (one orange, one deep indigo) in one hand, letting it hang down by his leg with the print fully visible. On the bag: a child’s crayon drawing of a boy and two dogs with words «ДРУЗЬЯ» and «ГАФ!», stars, hearts, and a small cream label «Каракуля» at the bottom corner. Sharp focus on the boy and the bag, brick wall softly blurred. Soft natural daylight.
Vertical 3:4 commercial photography of a handmade ceramic mug on a light oak table. Inside the mug sits a plush toy boy. Mug: large, pot-bellied, speckled cream glossy glaze, raw sandy clay base, thick curved handle. Mug pattern: repeated rhythmic frieze of a boy and dog crayon drawing with stars and dots, blue, orange, red colors. Toy: round head, spiky orange felt hair, big white eyes with blue stitched outline, red nose and ears, striped tank top, hands resting on the mug rim. Background: softly blurred, open white-cream gift box, white wall, cream curtain, small plant. Soft warm daylight from the left, cozy atmosphere, shallow depth of field, sharp mug and toy. Authentic catalogue photography.
Промо


Кейвизы


Extreme macro 16:9 photo of a plush toy face, three-quarter angle. Left two-thirds: beige short-pile plush head, visible stitched seam, heart-shaped blue felt eye patch, large blue button eye with blue thread, small orange felt nose, thin brown stitched smile. Right third: softly blurred white fluffy faux-fur wing with soft backlighting. Sharp texture of short pile fibers, hand stitches, felt edges. Macro lens 100 mm, f/4, very shallow depth of field, sharp button and nearest seam, soft warm side light, minimal light background.
1 изображение: Horizontal 16:9 commercial studio photograph of a plush toy boy unboxing scene, high-angle three-quarter view from above, pure white seamless background. An open kraft-cardboard gift box stands with its lid leaning on the left side, tied with a beige satin ribbon bow, lined with crumpled white tissue paper. Inside sits the plush boy toy leaning back: sand-beige velour skin, big white felt eyes with light-blue pupils, long red felt nose, red round ears, pink cheeks, striped blue-and-white tank top, blue shorts with a button, round knee patches, blue felt sneakers, red felt helmet with a small spike, long red felt cape. His thin legs hang over the box front edge. On the right side lies a crumpled sheet of white paper with a child’s crayon drawing of the boy, reproduced exactly. Visible hand-stitched seams, handmade look, soft studio light, natural shadows.
Фабрика
A documentary-style 16:9 photograph of a professional toy manufacturing workshop. A large Christmas tree silhouette made of pinned paper sheets with colorful kids' crayon drawings hangs on the wall. Industrial sewing equipment, fabric scraps, natural window light, muted neutral tones, authentic lifestyle shot.
Candid, documentary-style 16:9 photograph of a professional industrial sewing workshop for plush toys, IKEA catalogue aesthetic. In the background, a large Christmas tree shape on the wall is made entirely of pinned white paper sheets with colorful children’s crayon drawings of imaginary monsters and creatures. The workshop is filled with industrial sewing machines, fabric rolls, cutting tables, and organized chaos. Soft natural daylight from large windows, warm neutral tones, light wood, muted blue accents. Realistic, authentic lifestyle photography, natural depth of field, no text.
Айдентика


Инструменты


















