Original size 2333x3500

Karl who?

PROTECT STATUS: not protected
Longread translated automatically

Concept

The project focuses on exploring the DNA of Karl Lagerfeld and developing an original collection based on his design methodology.

The collection reveals the image of a contradictory heroine who conceals a criminal nature beneath the façade of a respectable socialite.

The inspiration comes from the story of Annie Gordon-Baillie (1848–post-1900)—a swindler who posed as a woman of aristocratic origin.

Campaign

big
Original size 3504x2336
big
Original size 3504x2336
big
Original size 3504x2336
Original size 3504x2336
Original size 3504x2336
Original size 3504x2336
Karl who?
Project created at 28.10.2026
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