BEAUTY

Problem

Cause The screen wins because offline activities require effort.

Parent The phone is the easiest way to keep a child occupied. To offer something substantive offline, the parent must invent an activity, find materials, and explain what to do.

Child Children usually know about folk arts only from lectures—they watch and listen, but they don’t do it themselves.

Conclusion Parents lack an easy way to organize interesting and beneficial leisure time without prior planning.

Hybrid Product: Digital Content + Physical Kit

Digital Component QR video (3–5 minutes): one question, one story, one craft principlePhysical Component Materials, safe tools, step-by-step instructions, and a template for the student to create their own objectCollection Mechanism: A «Researcher’s Passport» featuring a map of Russia links all kits into a single series