
Motion as part of visual identity
I’m Liza Shvetsova,
An independent motion designer specializing in 2D animation, typography, and visual identity. I bring together graphics, type, and movement to express the character of a project across various formats.
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I’m interested in projects involving brands and independent creators—ranging from animated identities and promotional films to explainers and visual experiments.
How I Work
I begin with the project’s concept and communication objectives, develop a visual direction, and then explore how typography, shapes, and rhythm can bring it to life through motion.

From visual language to movement
I approach motion as an integral part of a project’s identity. Typography, form, and rhythm collaborate to express its character, connecting individual animated elements to a broader visual language.
The following project, TANGENT, explores this approach through a visual identity and a motion intro.
TANGENT is a concept for an interactive podcast platform that explores a more participatory listening experience.
Its idea is to give listeners an active role in engaging with audio content.
TANGENT is a self-initiated concept for an interactive podcast project.
It is about an interactive podcast platform that explores a more participatory listening experience. Its idea is to give listeners an active role in engaging with audio content.
For this project, I developed the visual identity and logo, created logo and loading screen animations, produced a promotional motion intro, and designed branded merchandise.
The Challenge
The design brief was to give an interactive podcast concept a recognizable visual identity and bring it to life through motion. The branding and the intro needed to feel like they belonged to the same cohesive project.
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merch
Let’s collaborate.
Looking for motion that feels connected to your project’s identity?
I’m open to freelance commissions and creative collaborations in 2D animation, typographic motion, promotional films, and explainers.
Get in touch to discuss your project.



