AURALITH
Rubricator
Communication theory in design and contemporary art
AURALITH for a general audience
AURALITH for a professional audience
How the course theory shaped both presentations
For the reader
Literature and image sources
Communication theory in design and contemporary art
Communication in design and contemporary art works when form becomes readable and when the viewer can respond. A poster, an interface, an object, or an exhibition does not carry meaning by itself, meaning appears when people interpret it inside their own context.
Design turns abstract ideas into concrete signals. Color, rhythm, hierarchy, scale, repetition, and material choices guide attention, and attention decides what is understood first and what is ignored.
Communication is never clean, there is always noise. Noise can be visual overload, unclear wording, mismatched references, or the wrong platform format, and the result is simple, the audience stops decoding.
Feedback is part of communication, not a bonus. People reply with comments, purchases, returns, time spent, screenshots, edits, reposts, and silence, and every response shows what the message actually became in the real world.
A good brand behaves like a stable system. It repeats a small set of rules so people can recognize it fast, and it updates details based on feedback so the system stays alive without losing identity.
In contemporary art the same mechanics exist, but the roles may flip. Sometimes the work asks the viewer to do more decoding, sometimes ambiguity is the point, yet the core remains, interpretation and response create the meaning.
Communication theory helps because it forces a clear question: who is the audience, what context shapes them, what signals are used, what reaction is expected, and how will the next message change after feedback.
AURALITH for a general audience
AURALITH is an imaginary brand of headphones and audio devices built for people who want calm focus. The promise is simple: Shape your quiet, hear what matters.
The idea is not louder sound. The idea is controllable sound, the user can tune the day, commute, study, work, creation, rest, without drowning in constant noise.
AURALITH makes three core products, ARC over ear headphones for long sessions, DOT true wireless earbuds for everyday use, PULSE portable speaker for small spaces and shared listening.
AURALITH logo, calm symbol designed for product, app, and packaging.
ARC headphones, soft geometry and low visual noise.
DOT earbuds, compact and predictable for daily use.
PULSE speaker, clean sound at humane volume.
AURALITH speaks in short clear sentences. It avoids shouting, it avoids exaggerated claims, it explains what changes and why, and it shows proof through simple demonstrations rather than hype.
The app is designed as one clear gesture. One dial changes modes, the interface shows the effect, and the user feels control instead of complexity.
App interface, one dial and clear feedback.
AURALITH also builds meaning through small rituals. Listening Sessions invite people to share albums, soundtracks, and field recordings, so the brand becomes a shared practice, not only a product.
Community listening session, shared sound creates shared meaning.
AURALITH for a professional audience
AURALITH is positioned as premium accessible audio for urban creatives and knowledge workers. The competitive edge is clarity and calm experience, not aggressive loudness or gaming aesthetics.
Primary segments are focus seekers who study and work in noisy environments, creators who need comfort and stable sound for long sessions, and minimal buyers who prefer fewer products that last longer and can be repaired.
Category entry points are consistent. I cannot focus, my commute drains me, my headphones hurt after two hours, I want better sound without becoming an audiophile.
The value proposition is layered. Functional value is comfort, stable connection, adaptive noise control, transparent tuning. Emotional value is agency and calm. Social value is taste without shouting and participation in a listening culture.
Packaging and product presentation support the same message. The system uses minimal hierarchy, calm materials, and readable labeling so the product communicates restraint before use.
Packaging, minimal structure and tactile calm.
AURALITH experience rules are strict. The product must feel quieter than the market, the UI must be readable, the language must avoid inflated claims, and every promise must have a visible proof point.
Repairability is communicated visually. The product is shown as a readable system, not as a sealed mystery, and that increases trust while reinforcing the idea of clarity.
Exploded view, modular design presented as a readable system.
Lifestyle communication for professionals shows real work contexts. The brand appears in studios, editing rooms, commutes, and long sessions, not in fake luxury scenes, because credibility grows when the context looks true.
Studio context, persuasion through realistic workflow.
How the course theory shaped both presentations
For a general audience the communication goal is quick recognition and emotional entry. The text uses relatable situations, the visuals stay calm, and the product is presented as relief and control, because that matches how people make decisions fast.
For a professional audience the communication goal is trust through structure. The text explains positioning, segments, entry points, proof points, and experience rules, because professionals evaluate systems, consistency, and feasibility.
in the office and at home.
Both versions use the same core signals. Less noise, more signal. Clear hierarchy. Minimal claims. Visible proof. This keeps identity stable across audiences while allowing different depths of explanation.
The general version uses narrative flow. It begins with a daily problem, it shows a simple action, it ends with a tangible outcome, and the app dial becomes the central symbol of control.
The professional version uses system logic. It starts with who the brand is for, it defines category triggers, it builds a layered value proposition, and it turns the brand into repeatable rules that can scale across channels and content.
In the metro and on the street.
Feedback is built into the design. The brand expects responses through usage patterns, app behavior, service requests, and community posts, and these signals are treated as input for iteration rather than as noise to ignore.
The community ritual connects both presentations. For general audiences it feels like belonging. For professionals it functions as cultural positioning and user generated content, while still staying aligned with the quiet identity rules.
For the reader
All materials shown here are fictional. This project focuses on designing a brand concept without bringing it to market and serves as an example of work created after completing a brand management course.
Literature and image sources
The project is based on materials from the Communication Theory course. (Дата обращения 09.12.2025)
All images are generated by Chat GPT
