idea
The concept was to convey the atmosphere of the Karelian taiga through minimalistic graphics and the signature METSÄ silhouettes. The T-shirt becomes part of the brand, reminiscent of fleeting impressions of nature.
T-shirt design
Black, heavy-cotton free-fit t-shirt.
Fit: oversized, wide short sleeves, dropped shoulder line, crew neck.
Front: a small white METSÄ logo on the left chest.
Back: a large blue abstract print with the text «Don’t get lost. Dissolve.»
Abstraction—an amorphous, irregular circular shape without clear boundaries, creating a sense of movement.
Color—transitions from deep blue to bright azure, contrasting with the black fabric.
Typography—the inscription «Don’t get lost. Dissolve, ” integrated into the center of the composition.
Logo—a small white METSÄ name on the chest, balancing the large print on the back.
Mockup
Visualization
