ИИ ребрендинг FLORES
FLORES — это бренд стабилизированных живых цветов, которые живут в специальных колбах много лет! Они гиппоалергенны и подходят для подарка близким или для декорирования собственного дома. FLORES — это новый подход к флористике.
Идея ребрендинга состоит в том, чтобы понять, как искусственный интеллект мог бы упростить процесс создания фирменного стиля и преобразить его, исходя из запросов дизайнера.
Для генераций изображений были использованы такие нейросети, как ChatGPT, Leonardo.ai, Ideogram.ai, Recraft.ai, DALLE. Часть изображений были обработаны в Adobe Photoshop для устранения дефектов, но вся генерация происходила непосредственно через нейросети.
Фирменный стиль
Create a logo with color in the name of FLORES, accent font similar to Classica One, lavender and orange palette with warm shade, minimalist and refined style.
После генерации логотипа он прилагался ко всем дальнейшим генерациям как референс.
Generate image: encelope, visit card, paper, pen mockups with identity logo brand (FLORES) and colors as in the generated logo, minimalism style, side view.
Generate image: two business cards next to a company logo and flowers, like the FLORES logo, in a minimalist style. Add floral motifs to one of the business cards in a similar atmosphere and style.
Create packaging for the terrarium (use a square box) with your logo and small print in a floral theme in the corners. It’s important that the box is held by a light-skinned person so their face isn’t visible. Show the box close-up. Soft light, orange box with logo and light purple flower (FLORES). Horizontal image format.
Generate an image of a truck with a logo (FLORES) and text in the corners. It’s important to maintain the proportions of the advertising on the truck and the colors from the logo. The truck is seen from the side, in the middle ground, parked near a yard. European streets are visible in the background.
Create a poster image. The poster (A4 poster image) should feature the FLORES logo with natural motifs. The text itself is irrelevant. The background should be a solid, light color. Blur the graphics by 20%. It’s important that the logo (flores) remain unchanged. A minimalist, premium, and realistic style.
Чтобы сгенерировать похожий постер, я приложила 1-й как референс, чтобы сохранить правила верстки.
Create an image for the poster. Repeat the composition, typography, and graphics from the attached image (the layout guidelines must be consistent), but add more text to the poster. The background should be a solid, light color. Blur the graphics by 20%. It is important that the logo (flores) remain unchanged.
Create a poster for an urban setting. The poster (A4 image) should show the FLORES logo. The text on the poster does not matter. Background should be solid, light color. The important thing is that the poster hangs on the wall of the building, under it grow flowers. Minimalist, first-class and realistic style.
Пространство
Generate image: a flower shop space with a wooden reception desk. It’s important that the logo (FLORES) be written on the wall above the reception desk. Glass florariums are displayed on the shelves of the flower shop. Everything is in lavender and orange colors. Minimalism and warm tones. A view of the reception desk and the wall with the logo is slightly off to the side.
Generate image: a modern European flower shop building exterior in an urban environment with people and street objects, minimalist design in warm beige and lavender tones, logo (FLORES) on the main window.
Дополнительная продукция
Create close-ups of the florariums: glass containers with orange and purple flowers inside. View from above.
Create lavender and orange flower shop bags in soft, light colors.
Для обложки:
Generate image: a European flower shop building against an urban backdrop, minimalist colors and background, warm shades of beige and lavender, a contemporary style. The «FLORES» logo is written on the building’s main window. The background is blurred. The image should be more realistic, with objects close to the window. These could be flowers or urban objects.
