Several t-shirt designs based on the project
Front and back views
Project Photos
Product Idea
For the «Factory,» I chose an oversized T-shirt format because it is best suited for transferring the project’s visual concept onto an everyday object. The T-shirt serves as a universal base for an original print, while allowing the artistic character of the work to be maintained and made wearable. The item is designed as a standalone piece that can exist independently of the photo project, yet remains visually and conceptually connected to it. The T-shirt combines a minimalist front element with a more complex composition on the back, ensuring the overall look is expressive without being overwhelming.
Visual Solution
The visual concept for the t-shirt is built on the contrast between minimalism and a rich, subject-driven composition.On the front, there is a small accent print: the word «Unstoppable, ” complemented by an image of a white lily and a drop of dark red color. This element serves as a concise nod to the overall aesthetic of the project.The main print is featured on the back—a large composition that unites the key imagery from the photo project. The New Rock boots serve as the central element, surrounded by white lilies, lace, a spoon, jam, threads, and a yarn ball. This arrangement makes the composition resemble both a fashion print and a still life simultaneously. This contrast preserves the feeling of connection between the rough and the delicate, the heavy and the fragile.The print’s color palette is based on the colors already present in the photoshoot: black, milky white, cobalt blue, burgundy, and metallic silver.
The target audience for this project is young people aged 18–30 who are interested in fashion, authorship design, experimental photography, and unconventional visual solutions. This audience is drawn to alternative aesthetics, vintage references, unconventional femininity, and items at the intersection of art and everyday wear.
Key Product Features
T-shirt Specifications: — Garment Type: Oversized T-shirt — Fit: Loose, Unisex — Base Color: Washed black / dark graphite / black with vintage effect — Material: 100% Cotton — Fabric Weight: 240–260 g/m² — Neckline: Round, with ribbing — Sleeve: Short, loose — Print Application: DTG print or DTF print — Print Placement: Small print on the chest, large print on the back
Production Stages
Initially, the core visual elements of the photo project were isolated: New Rock boots, white lilies, lace, jam, and threads. Based on these elements, a print composition was developed, and a mockup of the T-shirt was created. The next phase involves preparing the designs for print and selecting the appropriate textile base. Following that, we plan to produce a test sample, verify the image quality, and adjust the print if necessary. The final stage will be producing a small run of T-shirts and preparing the packaging.
Production
The production of the item involves using a ready-made textile base followed by applying a custom print. This approach allows the focus to remain on the artistic and conceptual aspects of the project while making the finished product realistic for a small run.
The proposed production process: — purchasing a ready-made oversized T-shirt, — preparing the print files, — printing one sample for testing, — making adjustments if necessary, — printing the small batch, — packaging the finished item.
This format is convenient for a trial launch and is suitable for a limited edition.
For this project, the following output is being considered:
— One test sample
— A small run of up to 10 copies
A limited run allows the authorial character of the piece to be preserved and enables it to be tested as an independent fashion product.
Cost Estimate
Cost for one sample: — Oversized basic T-shirt — 1,800–2,500 ₽ — Chest printing — 300–600 ₽ — Back printing — 1,200–2,000 ₽ — Print layout preparation — 500–1,500 ₽ — Packaging — 150–300 ₽ Total for one sample: approximately 3,950–6,900 ₽ Cost for a small run (10 copies): — T-shirt blanks — 18,000–25,000 ₽ — Printing — 15,000–22,000 ₽ — Packaging — 1,500–3,000 ₽ — Layout preparation — 1,000–2,000 ₽ Total for the run: approximately 35,500–52,000 ₽
Pricing is an estimate and may vary depending on the chosen blank, printing type, and run quantity.
Result
As a result, a subject was developed that continues the idea of the «Unstoppable» photo project and translates it into the format of a wearable object. The T-shirt retains the core visual codes of the original work—the contrast between roughness and tenderness, brutality and domesticity, weight and fragility—while simultaneously becoming an independent product. The project demonstrates how artistic photography can be reinterpreted in a piece of clothing and gain new development within an applied design format.
