ОПИСАНИЕ
NOROV — бренд функциональных и выразительных вещей для путешествий и активной жизни: сумок, чемоданов и продуманных аксессуаров для тех, кто всегда в движении.
Мы создаём не просто чемоданы и сумки, а узнаваемых спутников для поездок и прогулок. В основе NOROV — практичность, долговечность и авторский дизайн с сильной визуальной идентичностью, который помогает выделиться и сохранить индивидуальность.

АЙДЕНТИКА
Come up with a brand name.Brief: a collection of 3 bags/suitcases and 3 original animal figurine keychains. Base it on my previous postcard project about Golden Ring of Russia cities, where each city has a symbol animal. Functional reference: Kipling, but with my own visual language.
Redraw and continue the series of experimental logos for the brand NOROV / «НОРОВ» in the same spirit, but create a new sheet with 8 even more distinct independent directions. Format 4:3, a neat 4×2 grid on a milk background, equal margins and professional optical balance. Use the Latin NOROV and the Cyrillic НОРОВ in different blocks; in each block only one main word or a short paired entry, without explanatory captions or extra text. Preserve the overall character: stylish adult streetwear, an independent author brand of bags, suitcases and collectible keychains, slightly strange, bold, headstrong. Experiment specifically with typography: different width and height of letters, density, unexpected cuts, asymmetry, overlaps, breaks, negative space, modular constructions, contrast of thin and heavy elements, nonstandard composition. Make the solutions visually dissimilar: 1) ultra-dense black lettering with cut-out counters; 2) narrow tall industrial NOROV; 3) a soft rounded but not childish mark; 4) a sharp angular modular logo; 5) an elegant contrasting version with an unexpected rhythm; 6) a handwritten-plastic but readable variant; 7) a logo built around negative space; 8) a minimal mark and word suitable for embossing and metal hardware. Do not use fiery flames, classic coats of arms, banal animal muzzles, or eight variations of one mascot. Animals may be absent; if an abstract hint of character or a companion appears, it must be secondary and very laconic. The base is black and dark graphite; one or two restrained terracotta accents are allowed, without acid colors. Flat vector presentation, clean contours, without mockups, bags, photographs, gradients or complex backgrounds. High accuracy in spelling the words: NOROV and НОРОВ.Redraw: I like this logo, make it vector, add identity elements, fonts, new colors; I like the green as in the reference. --ar 4:3 --size-preset 2K --quality medium
Шрифты: Zalucard by Inkstone Typewrk, YT Using by Yangtype
Redraw: Create a realistic advertising composition of three suitcases from the attached photographs. Place them in a single row on the floor of an empty room without furniture: a white suitcase with a horned muzzle in the center, an orange one with a tiger muzzle on the left, and a yellow-orange one with a muzzle on the right. Make three different sizes — large, medium, and small — exclusively by uniform scaling of each suitcase, without changing proportions. Show all suitcases in full, frontally, including handles and wheels, without overlapping the designs. The walls and floor of the room are a muted green-turquoise color exactly like the background of the attached logo reference. On the back wall, place a very large black logo from the first image, with the exact original lettering NOROV, the symbol above it, and the ™ sign, without distortion or redrawing of the letters. Position the wall logo above the suitcases so it reads well. Critically important: preserve each original design on the suitcases without any changes to lines, shapes, colors, or details. Keep the existing small volumetric logos on each suitcase exactly as in the original form and position, do not distort, replace, or add new ones. Preserve the ribbed bodies, handles, wheels, and hardware. Change only the overall scale and placement of objects and the environment. Soft studio lighting, natural contact shadows on the green floor, high-quality product advertising photography, spacious balanced horizontal composition. No furniture, additional objects, or other lettering. --ar 3:2 --size-preset 2K
Redraw: Transfer this print onto a suitcase, and stretch it along the shape of the suitcase at the sides, and narrow it at the bottom and top. Medium-sized suitcase. With ribbed relief. Intentionally modify the original drawing so that the result is noticeably different from the source image — do not copy it directly; change the design, proportions, or details while keeping the overall spirit. Place the suitcase on a green background as in the reference. Add a black volumetric NOROV logo as in the reference. --ar 4:3 --size-preset 2K --quality mediumBased on the previously generated image, create a suitcase with a goat print, also modified (not identical to the original design), with the goat’s face covering the entire suitcase, and also on a green background. Use the attached reference image of the drawn goat. Add a black volumetric NOROV logo as in the reference. --ar 4:3 --size-preset 2K --quality mediumAnd now I need a suitcase with a lynx, the same style: based on the previously generated image, create a suitcase with a lynx print, also modified (not identical to the original design), with the lynx’s face covering the entire suitcase, and also on a green background. Use the attached reference image of the drawn lynx. Add a black volumetric NOROV logo as in the reference. --ar 4:3 --size-preset 2K --quality medium
ПРОМПТЫ ДЛЯ ФИГУРОК
Attached images: the first set are examples of the style I like; the second set are my own drawings. Work with the lion character only. Create a collectible designer figurine of the lion based on my drawing and my references, keeping the character’s recognizable features and my author style. Do not include the building — the lion must appear without any architecture or background structure. Present the figurine as a compact sculptural art-toy keychain, with my characteristic grotesque anatomy, expressive face, wrinkles/folds, elongated eyes, and flame-like tribal forms where appropriate. Neutral background, single figurine, clean presentation, no bags, no mockups. --ar 4:3 --size-preset 2K --quality mediumBased on the previously generated lion figurine, create a goat figurine in exactly the same style and collection approach. Use my attached drawing/reference of the goat so you understand the character. Keep the same sculptural designer art-toy language: grotesque anatomy, expressive face, wrinkles/folds, elongated eyes, flame-like tribal forms where appropriate, compact keychain format with a reliable integrated attachment. Do not include the building or any architecture — the goat must appear alone, without background structures. Neutral background, single figurine, clean presentation, no bags, no mockups. --ar 4:3 --size-preset 2K --quality mediumBased on the previously generated goat/lion figurine, create a lynx figurine in exactly the same style and collection approach. Use my attached drawing/reference of the lynx so you understand the character. Keep the same sculptural designer art-toy language: grotesque anatomy, expressive face, wrinkles/folds, elongated eyes, flame-like tribal forms where appropriate, compact keychain format with a reliable integrated attachment. Do not include the building or any architecture — the lynx must appear alone, without background structures. Neutral background, single figurine, clean presentation, no bags, no mockups. --ar 4:3 --size-preset 2K --quality medium
ПРОМПТЫ ДЛЯ СУМОК
Redraw: Create a realistic advertising product photo of a small cotton tote travel bag that can be carried separately or slipped onto a suitcase’s telescopic handle. Compact and practical, with a neat wide handle and a separate horizontal sleeve on the back for the suitcase handle; show it frontally and slightly at an angle so the design is clear, but without the suitcase in frame. Fabric color — rich orange, matching the orange suitcase from the previous reference. On the front, only one NOROV logo from the attached reference: keep the exact original lettering, proportions, symbol above, the word NOROV, and the ™ sign, without redrawing or distorting the letters. The logo is black, volumetric, with neat realistic embossing or a patch, visible relief, and a soft natural shadow. No drawings, patterns, extra text, pockets, or decoration on the front. Minimalist green-turquoise studio background in the style of the previous advertising composition, soft studio lighting, natural shadows, high-quality commercial photography, clean balanced composition. --ar 3:2 --size-preset 2KRedraw: Edit the orange cotton bag using the second attached image as the exact keychain reference. Keep the bag’s shape, fabric, color, NOROV logo, seams, pockets, handles, angle, lighting, and green-turquoise background unchanged. Add only one small neat reinforced metal eyelet on the front in a natural place, without covering or changing the logo. Attach one keychain to it with a metal carabiner: the orange lynx/cat character from the second image. Keep the keychain design unchanged — orange volumetric character with black spots, ears, muzzle, paws, tail, and original metal rings/carabiner; do not redraw, simplify, or distort it. It must look realistically hanging and match the bag’s scale. Add nothing else: no new text, drawings, decorations, or changes to the bag’s color, shape, or design. --ar 3:2 --size-preset 2KNow the exact same bag, but in the goat’s color, and with a goat keychain.Now the exact same bag, but in the lion’s yellow color, and with a lion keychain.
КЕЙВИЗЫ




Redraw: Create 3 SEPARATE images of NOROV campaign advertising media based on the previously created series: not a single overall layout and not a collage of five mockups, but each medium as its own standalone image. Preserve the artistic system of the previous series: stepped geometric planes, turquoise, milky white, yellow, and orange, bold compositions, free space. Replace the advertising text with English, set in UPPERCASE letters in the style of the attached alphabet: bold geometric sans-serif, slightly irregular lively outlines, wide confident letters matching the sample. This style applies only to the advertising headlines, NOT to the logo. 1) Horizontal billboard: the three original bags, dynamic wide composition, text CHARACTER TO GO. 2) Vertical poster: large orange bag, asymmetry, text SHOW YOUR CHARACTER. 3) Wide digital banner: milky-white bag on the right, original logo and text CHARACTER IN THE DETAILS on the left.
Strictly preserve the original black logo from the separate source image, the exact letter outlines, the symbol, proportions, and TM: use the source, do not replace with a font and do not restyle. Strictly preserve the original products from the photograph as cut-out photo objects: yellow bag with a yellow-orange creature, orange bag with a spotted orange creature, milky-white bag with a white horned creature. Do not change the construction, texture, colors, handles, seams, hardware, logos, or figurine keychains, and do not invent hidden parts. Priority is the accuracy of the original products and the logo. Do not add prices, websites, promotions, or extra text. Five different compositions of one campaign, not the same layout at different sizes. The result is five separate images. --ar 4:3 --size-preset 2K --quality mediumI liked your designs. Now, building on the previous generations, create two key visuals featuring the suitcases from the reference material. Come up with some new compositions.--ar 4:3 --size-preset 2K --quality medium
МЕРЧ
Redraw: Make a cap with the face of this lion, its mouth extends onto the visor, so the whole cap looks like a lion. And with a logo embroidered on the visor. On a green background as from the reference. --ar 4:3 --size-preset 2KRedraw: an advertising product photograph of a bottle based on the attached reference. Create one similar reusable bottle of simple rounded cylindrical shape, with a matte transparent body so the bottle looks semi-transparent and its internal volume is softly visible. Make the lid a rich green color, exactly in the spirit of the green color of the NOROV logo, with neat texture and a loop strap in the same green shade. On the front side, place only my green NOROV logo: preserve the exact original lettering, shape, proportions, symbol above, the word NOROV, and the ™ sign, without distortion, redrawing, or replacement of letters. The logo is green, neatly applied to the matte surface, with slight volume and a natural shadow. Do not add drawings, patterns, other text, or decorative elements. Preserve the minimalist premium style of product photography, soft studio lighting, green background, realistic materials, and natural shadows. --ar 4:3 --size-preset 2KRedraw: an object in the form of a compact realistic power bank inspired by the orange lynx from the first image: preserve the characteristic orange-black color scheme and the recognizable lynx face with eyes, ears, spots, fangs, and protruding tongue, but adapt the design onto a flat power bank body with neat rounded corners. On the front side, place only the exact NOROV logo from the second image: preserve the original lettering, shape, proportions, symbol above, the word NOROV, and the ™ sign without distortion or redrawing. The logo is black, volumetric, with realistic relief and a soft shadow. Add only the necessary functional details of a power bank. Show one power bank on a green background, with two cables sticking out/protruding from it, and make the connectors clearly visible. Realistic advertising product photograph, frontally and slightly at an angle, soft studio lighting, clean composition. Do not add other text, drawings, or objects; do not distort the logo or the lynx design. --ar 4:3 --size-preset 2K
РЕКЛАМА И ПОСТЕРЫ


ПРОПМТ ДЛЯ ГРУЗОВИКА
Redraw: Edit the photograph of the truck (reference with a black truck in motion) — replace only the advertising wrap, preserving the truck itself, angle, geometry, urban background, wet road, lighting, and motion blur. Determine the roles of the references by content: the separate black NOROV logo on a turquoise background is the only correct logo reference; the photograph of a person with a suitcase is the source advertising subject; the truck photo is the base for editing. Apply a full advertising composition from the suitcase photograph onto the side surface of the truck body: a large orange relief suitcase with a tiger design, a hand and part of a walking person on the left, an urban background with a bridge, cloudy sky, and wet asphalt, and a large logo on the right. Do not simply depict a muzzle on a white body: transfer the photographic composition with the suitcase and urban surroundings as a wide-format advertising wrap. Replace all logos in the composition with the exact shape of the reference black NOROV from the turquoise reference: preserve the original outlines of each letter, proportions, the characteristic symbol above the first letter, and TM. Do not transfer the turquoise rectangular background of the reference. Also correct the small logo on the suitcase itself and the existing logo on the cab if visible. On the rear doors of the body, leave only one correct logo against the urban background, which is a logical seamless continuation of the cityscape from the side advertising composition; the rear doors must not contain the suitcase, the creature’s muzzle, the person, or any additional text. Realistically adapt the wrap to the perspective of the side panel and rear doors, preserving panel seams, hinges, latches, reflectors, and surface texture. Photorealistic high-quality advertising mockup. --ar 3:2 --size-preset 2K --quality medium













