New Year’s Festivities at the Watchmen’s House

Development of an animated promotional video

About the Project:

Development of an original animated commercial for the BOCK Ceramics brand, celebrating the holiday launch of the ceramic sculpture collection, «The House of Guardians of Feeling and Oblivion.»

Project Goal:

To create an original advertising narrative that reveals the character of the collection through animation, introduces the viewer to the characters, and unites them in a cohesive fairy-tale world. It was important to maintain the individuality of the sculptures and convey the brand’s aesthetic through an expressive visual style and plot.

Character Development: Character work involved studying sculptural characteristics, seeking expressive poses and movements, and developing their behavior within the overall narrative. The goal was to maintain the recognizability of the original subjects while simultaneously endowing each character with their own distinct personality.

Visual Style:

The visual solution is inspired by vintage Christmas illustrations and fairy tale books. Drawn animation, expressive outlines, textured fills, and a warm color palette create the atmosphere of a cozy, festive fairy tale.

Final Film:

The culmination of the project is an animated promotional video that presents the collection as a cohesive, living world populated with its own characters, personalities, and stories. Through the atmosphere of the New Year holiday, the animation helps reveal the artistic individuality of the BOCK Ceramics collection.