Promotional poster for a sound installation for the Roots United brand.
The poster was created using a photograph provided by the curator, which could be altered in any way. It was also guided by the brand’s style and its positioning through festivals, club programs, and the creation of new urban cultural infrastructure.
finished poster and signage for the installation
The poster was built upon the brand’s visual style, while ensuring the image and text remained legible. Additionally, the dancers, who either support or complement the letters, were important details.
Original size 2480x1750
signage on the installation
