Discover

I start by exploring the brand, its values, audience, and personality. Understanding the context helps me identify what makes each project unique.

Define

I turn research and insights into a clear creative concept that becomes the foundation of the visual identity.

Create

I experiment with typography, color, composition, and graphic elements to develop a distinctive and cohesive visual language.

Deliver

I bring the concept to life across different applications, creating a flexible and consistent identity that works in real-world contexts.For me, design is a balance between creativity and purpose. Every visual decision should support the idea behind the brand and contribute to its unique character

Concept

Alisa is a charity foundation supporting vulnerable children and families. The rebranding is built around the metaphor of a key to a real wonderland — a world where every child can find love, care, and safety.

Design Solution

The visual identity combines a bright, vibrant color palette, friendly typography, and a key with a star symbolizing hope and new opportunities. Together, these elements create an optimistic and recognizable identity that reflects the foundation’s mission.

Concept

In Bloom is a series of product photographs inspired by floral aesthetics. The concept explores how botanical elements can visually express the character and fragrance notes of a product.

Challenge

To create an experimental typeface inspired by organic forms, moving beyond traditional geometric structures while maintaining a recognizable visual system.

Concept

Osmotic is inspired by ink stains, bubbles, and fluid structures that continuously shift, merge, and adapt. The concept explores the relationship between typography and organic movement.

Design Solution

The typeface is built around soft, irregular shapes, avoiding straight lines, sharp angles, and strict symmetry. Variations in stroke thickness and proportions give each character a distinctive form while maintaining a cohesive visual language.

Outcome

The result is an expressive experimental typeface that combines organic aesthetics with a consistent set of design principles.

Concept

Glowkeeper is a decorative house-shaped lamp inspired by the feeling of home, warmth, and tranquility. Textured stained glass transforms light into soft, ever-changing reflections.

Design Solution

The design combines a simple architectural silhouette with expressive glass textures, creating a unique lighting object that brings comfort and atmosphere into interior spaces.