I create brands that people remember and prints that they keep.
Hi, I’m Valeria, a graphic designer studying Media and Design at HSE University.I help businesses find their visual voice—from a logo to a complete identity system, packaging, and printed materials. If your brand needs to stand out, let’s build it together.
What I Do
Visual Identity: logo, brand style, guidelines
Packaging: bottles, boxes, labels
Print: calendars, posters, outdoor advertising
PRISMÉ
Perfume brand · Identity, packaging, outdoor advertising
Challenge
A new perfume brand needed to enter a crowded market with an identity that feels premium and recognizable at first glance.
Idea
A prism splits light into color, and a fragrance unfolds into notes. This metaphor became the core of the brand.
Solution I designed the logo and visual style, the bottles and packaging, and an outdoor advertising campaign. Everything functions as a single, cohesive system.
Result A unified brand identity that remains consistent from the product on the shelf to the billboard on the street.
Vladikavkaz in Frame
Author’s Calendar · Editorial Design, Print
Challenge To create a calendar people keep, not one they forget.
Idea A calendar as a small journey through the city—its views, its language, its mood.
Solution
The layout is based on a custom grid. It incorporates photographs of Vladikavkaz, local proverbs and poems, along with space for personal notes.
Result
A useful everyday object that narrates the story of a city and allows its owner to write their own.
Every project starts with a question: what should people feel? Then I translate that answer into a system of shapes, colors, and type that functions across every medium.
Let’s create your brand.
I am open to commissions in visual identity, packaging, and print.
