Arina Semenova (@semmushka) Art Director, Producer, and Media DesignerHi, I’m Arina (@semmushka)—an art director, producer, and media designer. I work in branding and visual identity for magazines (focusing on contemporary culture and lifestyle), as well as in shoot production and event organization for independent authors and fashion brands.I gravitate toward minimalism and clear structure. My approach blends meticulous planning and attention to detail with space for experimentation and unexpected ideas.Available for creative collaborations.

01 — Understanding Your Project We discuss your goals, audience, deliverables, and timeline. I clarify the scope and identify what success looks like for you.02 — Developing the Concept I research references and develop a visual direction based on your brief—whether it’s a brand identity, a magazine layout, or the creative concept for a shoot or event.03 — Planning and Production For design projects, I move into design development. For shoots and events, I build the production plan—crew, locations, schedule, and budget—and coordinate the process on set or on site.04 — Designing and Refining I develop the design and refine it through your feedback, maintaining consistency in the visual direction across all touchpoints.05 — Preparing Final Files I prepare and deliver the agreed-upon files for print or digital use, and hand over any production materials required for the shoot or event.

The MIRE JEWEL project was created as a rebrand of the original MIRE brand design. Although it initially launched as a brand focusing on statement jewelry, its core message later shifted to emphasize the material from which the rings are made—meteorite.