Hi! I’m Каte, a graphic designer and a HSE Communication Design student.
I focus is on visual identity, especially rebranding. What I enjoy most is the transformation — rethinking how a brand looks and finding a visual language that better reflects its identity, values, and direction.
As businesses grow, their needs change
But the way they communicate doesn’t always reflect who they are today01 Outdated Visuals
The brand’s visual identity needs a refresh, not a new direction02 Lack of system
The brand lacks a consistent visual system across different touchpoints01 New Audience
The brand needs a new way to connect with the people it wants to reachSame brand. New perspective.
Three projects exploring the possibilities of rebranding identity
01 Outdated Visuals
Solioli Botanical Cosmetics Brand
Problem: How can Solioli, a natural cosmetics brand, achieve a more contemporary and cohesive visual identity while preserving its original positioning and character?Result: A refreshed visual identity with a distinctive logo and flexible graphic system, bringing consistency across packaging and brand materials while preserving Solioli’s natural essence.
Concept: Inspired by natural ingredients and botanical forms, I developed a visual language combining stylized plant illustrations, organic typography, and a nature-inspired color palette.
02 Lack of system
Item pop-up storeProblem: How can Item, a fashion pop-up brand with only a logo, develop a recognizable visual identity system that works across different brand touchpoints?Result: A refined logo and a cohesive visual system, that gives the brand a more distinctive and recognizable presence.
Concept: Inspired by clothing tags, I built the visual concept around the idea of layring. Rectangular forms and layered graphic elements became the foundation of the identity system.
03 New Audience
Moscow tea museumProblem: How can the Moscow Tea Museum move beyond its outdated visual to attract a younger audience and become a more relevant contemporary cultural space?Result: A modern identity with the concept, that reimagines the museum as a more accessible and engaging cultural space while preserving its histori.
The museum before rebranding
After rebranding
