A science popularization project that helps horror and mysterious story enthusiasts understand frightening real-life phenomena through science.
CONCLUSIONS
01. Develop regular columns
— Publish two articles per week on the terrifying biology, the brain, and the scientific aspects of horror.
02. Improve article presentation
— Test headlines and cover images, start with a specific scene, and add short blocks and captioned images.
03. Engage readers
— Conduct polls, create «Fact or Fiction» quizzes, and offer the audience a vote on the next film to analyze scientifically.
ROADMAP
01. Startling scientific facts capture attention. An article on gene activity after death achieved an 8,5% CTR—higher than analyses of «Alien» and «War of the Worlds Z.»
02. Article discoverability does not guarantee readership. You need to move quickly into the narrative, shorten introductions, and alternate text with illustrations.
03. Initial results require further verification. The number of views is still low, so it is too early to determine the best topics and formats.
