Video #1. Currency Payments
The first outdoor advertising video focuses on the bank’s new service—sending payments in four currencies (USD, EUR, CNY, AED) to any location worldwide. The genre of captivating 3D video served as the inspiration for the spot. This format is highly effective at attracting and holding viewers' attention in an urban setting. Two videos were created—a short, silent version for roadside banners and a longer, sound-enabled version for social media and other suitable platforms.
Video #2. Auto Loans
The second outdoor advertising video focuses on favorable car loans from Kibit Bank. The inspiration for this video again comes from the genre of mesmerizing 3D animation.
Video #3. Collaboration
The third video was created specifically for social media and is dedicated to the collaboration between T-Bank and Cibit-Bank—namely, the new option to obtain T-Bank cards in the territory of Abkhazia at Cibit-Bank offices. This video was not an official service release, but rather a kind of teaser to capture attention.
