CONCEPT
«Take off the mask—embrace clarity.» The t-shirt is not just a souvenir; it is a visual extension of the project’s philosophy. We reject aggressive, criminal aesthetics and frightening imagery. Instead, the merchandise conveys calm, confidence, and psychological safety.
This is a unisex t-shirt in a minimalist, laboratory-inspired style. The person wearing it appears as an investigator who sees the essence of things while remaining calm and contemporary. This is clothing for those who value personal boundaries and are tired of the surrounding toxic noise.
A small, concise project logo is located on the left side of the chest. It is a minimalist outline of an eye. It symbolizes focused attention and the ability to perceive the unseen without drawing undue attention to the wearer.A large graphic print, conveying the project’s main concept, is applied to the center of the back. An abstract geometric shape (symbolizing a mask) gently shifts or dissolves into thin lines. Beneath it, a clean, uniform space opens up. Clean vector graphics, free of faces or unsettling details. The delicate surrounding lines evoke a sense of analysis and order.
FROM MOCKUP TO PRINT
Design Specifications Black cotton T-shirt, 180–200 g/m², relaxed oversized fit, sizes S–XL. No chest pocket (to avoid obscuring the print and maintain a clean, minimalist aesthetic).
Front: Logo emblem — 9 × 9 cm, placed on the left chest (reference: 7 cm below the collar seam and 8 cm from the side seam). Back: Abstract graphic composition (mask removal) — 24 × 32 cm, centered, upper point 7 cm below the collar seam. Print proportions are maintained; dimensions and offsets will be finalized on the chosen T-shirt model.
DTG (Direct-to-Garment) printing is proposed for both applications: full-color printing directly onto the fabric. Preparation must be 1:1, sRGB, at least 150 dpi, with a transparent background outside the graphics. Before production, we require a readability check of the small print (text on the back), a scale mockup on sizes S and XL, and a test print to control the color reproduction of the blue shade (#1761F4).
