Concept
The t-shirts are inspired by the coffee shop YUNROSE, where Asian and European cultures intersect. The prints are based on a phonetic wordplay: part of an English phrase is replaced with Chinese characters that sound similar. A hint in Pinyin is provided nearby so readers can decipher the text and understand the joke.
T-Shirts
[DON’T TALK TO 米]The wordplay is based on replacing the English word «me» with the homophonous Chinese character 米 (mi).This results in the phrase «Don’t talk to me» (don’t speak to me)
[DRINKING COFFEE IS SO 米勒尼尔]The wordplay is built by replacing the English word «millennial» with several semantically disconnected but sonically similar Chinese characters: 米勒尼尔 (mǐ lè ní ěr)This creates the phrase «DRINKING COFFEE IS SO MILLENNIAL» (Drinking coffee so millennial-style).
Dimensions
Production
White T-shirt. DTF print application to the front. Size chart M–XL.
Mockup sizes: 32 × 40 cm and 32 × 34 cm. Placement is centered on the front, with a 6 cm distance from the bottom of the neckline to the top edge of the mockup.
