01 — About Me
Hello, I’m Anastasia—a communication designer based in Saint Petersburg, currently studying at the HSE Art and Design School.
I work with visual identities, graphic systems, and illustration, exploring how research, culture, and conceptual thinking can shape meaningful design.I am interested in projects that combine a strong concept with a distinctive visual language.
02 — My Approach
My process moves through three stages:
01 / Discover Research the context, identify connections, and find what matters.02 / Interpret Turn observations and ideas into a clear visual concept.03 / Express Build a distinctive graphic language that communicates across different formats.
03 — Case Studies
Kineshma
A City’s Identity, Reimagined.Visual Identity / Souvenir Design / Cultural ResearchThe ChallengeTo create a contemporary souvenir identity for Kineshma, a historic Russian town, while preserving its local character and cultural heritage.The ApproachThe project began with interviews with local residents and visits to regional museums. Their memories, associations, and perceptions of the town formed the foundation for the visual concept.The SolutionI developed a flexible graphic system based on recognizable local symbols, letterforms, and a color palette inspired by the town’s atmosphere.The modular elements can be combined into patterns and adapted across various souvenir products.The OutcomeThe project won an award and was commercially implemented.It demonstrates how research-driven design can bridge cultural heritage with contemporary visual communication.
Task
To develop souvenir products for the city of Kineshma using a modern visual language.This project was created as part of the scientific and practical expedition «Revival, ” which is dedicated to supporting, developing, and drawing attention to the cultural and historical heritage of small towns in the Ivanovo Region.
Research
At the outset of the project, a sociological study was conducted by surveying the residents of Kineshma, with the goal of identifying the key elements that shape the city’s identity from the residents’ perspective. Additionally, field trips and excursions to regional museums were organized to immerse participants in the area’s historical context.
Respondents were also asked to name the colors and sensations associated with the city. Based on these responses, a palette was selected—muted yet sufficiently bright and modern—that conveys the sensations of calm, coziness, family, and the nature of the small homeland.
Logo
The logo is based on the city’s most recognizable symbols. The pictograms and silhouettes replicate the letterforms. The final versions of the logo incorporate a metaphor about the transformation of the area—from the first mention of Kineshma in 1504 to its acquisition of city status in 1777.
The variability of its elements allows for diverse patterning and style expansion across various souvenir media, while maintaining the convenience of developing the concept for future applications.
The project won an award and was commercially implemented.
Ust-Labinsk
A visual identity rooted in place.Visual Identity / Place Branding / Design WorkshopThe ChallengeTo develop a distinctive identity for Ust-Labinsk within a three-day design workshop, balancing historical continuity with a contemporary graphic language.The ApproachThrough field research, I explored the city’s architecture, local landmarks, and cultural symbols.The SolutionThe identity combines pictograms inspired by the city’s distinctive features with a logo referencing its historical coat of arms and railway station typography.A perforation-inspired motif introduces a sense of openness and fresh air, reflecting the atmosphere of this southern town.The OutcomeA concept of visual identity, adaptable to various communication formats and souvenir products, developed and implemented within a short timeframe.
Task
Development of a corporate identity concept for the city of Ust-Labinsk within the framework of a 3-day design workshop* from the Senezh Design workshop.
Research
At the outset of this work, a field study was conducted to analyze the city’s visual language and identify historical artifacts to develop an original yet legible style for residents.The primary elements included pictograms representing symbols of the southern city—wheat fields, a horseshoe-shaped lake, a historical reenactment festival, and architectural details.
