Reasons for choosing this specialization:
Flow Synergy: Gym members are a built-in target audience, ensuring consistent traffic during peak hours.
Post-training recovery: the demand for balanced nutrition (protein, carbohydrates, hydration) is converted into specialized menu items (bowls, protein dishes, isotonic drinks).
Cross-promotion: partnering with the club (discounts via the club card, joint memberships) strengthens the loyalty of both audiences.
Visual connection of concepts: dynamic interior forms resonate with sporting aesthetics, forging a recognizable image.
Project Concept
Concept: A lounge restaurant emphasizing «movement"—visual vortex patterns on the walls reference energy and sports; the menu is built around quick, yet balanced dishes for gym members; the focus is on proper nutrition and signature non-alcoholic mixes.
Movement—vortex forms, visual energy, and the aesthetics of sport.
Balance — a quick yet balanced menu: bowls, poke, grilled salads, healthy meals, and signature non-alcoholic mixes.
Recovery — the functional purpose of food and space: protein and high-protein options, hydration, and gentle re-stabilization after exertion.
Moodboard
References
Textured Board
Layout Solution
Visualizations
Project Documentation
