Showroom design project for the «BLIZHE» brand

Founded in 2016 · Russia · Founder — Zhenya PashkevichThe Russian lingerie brand Blizhe debuted in 2016, founded by Zhenya Pashkevich. Initially, the brand began as a small project offering beautiful and affordable lingerie, but its concept has evolved over time. Moving from bright and provocative designs, the brand has shifted toward emphasizing comfort, self-care, and body acceptance.Today, Blizhe merges aesthetics with functionality: it uses high-quality materials, develops meticulous patterns, and offers a wide size range. Collections are created in the brand’s own experimental workshop, where models are tested on women with diverse body types. The brand also adheres to the principles of slow fashion, prioritizing the quality of the garments and the meticulous detailing.Blizhe’s core philosophy is about a woman’s intimacy with herself, her body, and her desires. Here, lingerie is seen not just as a wardrobe piece or a way to draw attention, but as an integral part of daily self-care.