The DNA of Chanel is reinterpreted through elements of historical male military uniforms. Coco Chanel herself took these elements as the foundation for her collections. She saw the potential for women’s fashion wardrobe in uniform clothing, transforming the functionality of the garments and fabrics into the freedom of the female silhouette.
Coco Chanel began her career as a seamstress, tailoring military uniforms for cavalrymen. It was there that she first saw how men’s uniforms were constructed from the inside. Later, she adopted the white facings worn by the military over their tunics, which became the signature detail of her tweed jackets. During World War I, Chanel introduced tweed into her collections. This practical and inexpensive material—historically used as material for men’s outerwear and military uniforms—became the foundation for her iconic jackets.
For further development in the «Factory. Fashion» program, an apron with a velvet bow, ruffles, and a stand-up collar was selected. Its design evolves from a reinterpretation of historical costume.
TECHNICAL SKETCH
