Together, we developed a concept for the booth, deciding to present the brand universes of the fashion brands—Vereja, Ushatava, Solutions, Sorelle Era, Gate31—as separate islands, constructed from the characteristic fabrics, textures, and recognizable details of each brand. Our intention was for event attendees to mark the islands that interested them the most with pushpins.
My portion of the project involved designing voting pins for the brands, as well as two textile installations for the Vereja and Sorelle Era brands, each incorporating distinctive elements of its respective brand.
However, the interactive element did not function as we expected. Nevertheless, the stand itself became the visual embodiment of our research into brand universes.
