~ concept
The T-shirt is an extension of the DIVAN perfume brand, inspired by the poetry of Hafez and the culture of Shiraz. On the back, it features the poet’s line: «He who has a heart awakened by love shall never die.» Persian calligraphy transforms into an independent graphic image—its fluid lines evoke the scent trail of the fragrance. Like DIVAN perfumes, the T-shirt speaks to feelings that cannot be contained, but can be preserved in memory.
~ speaker
Technical Specifications
— T-shirt Color: White— Material: 100% cotton, 240 g/m² density— Fit: Relaxed, oversize, with a dropped shoulder— Size Range: S, M, L (planned)— Print Color: Black— Layout Size: 25 × 35 cm— Calligraphy Size: approximately 14,4 × 33.9 cm— Print Placement: — Back of the T-shirt, strictly centered on the vertical axis — Approximate distance from the bottom edge of the collar to the top point of the image — 7 cm — The calligraphy is oriented vertically, without distortion of proportions— Application Technology: DTG— File Resolution: 150 dpi— Color Profile: sRGB IEC61966-2.1— Layout Scale: 1:1— Background: Transparent, no white base layer— File Format: PNG / PSD— Printing Specifications: Preservation of thin calligraphic lines, smooth stroke terminations, and original composition without additional effects.
