JUY — a modern ice cream cafe specializing in falooda, a traditional Persian dessert.
The core of the brand’s visual identity is the image of the thin threads of falooda intertwining to form smooth lines and graphic compositions.
The T-shirt is merchandise for the JUY brand and continues its visual system. On the front, there is a small logo with the inscription «persian-inspired desserts.» On the back is a large linear composition featuring a falooda cup, a spoon, and the JUY name.
Technical Specifications
Technology — DTG: Direct-to-Garment printing, which preserves fine lines, sharp contours, and custom typography.
Back print size — 12,59 × 11.05 inches. Placement — centered. Top edge of the print — approximately 3.15 inches from the neckline seam.
Chest print size — 3,53 × 2.87 inches. Placement — on the left side of the chest. Top edge of the print — approximately 4.72 inches from the neckline seam.
T-shirt — milky beige, oversized, relaxed fit.
Size range — S, M, L, XL.
Material — 100% cotton, planned density 240 g/m².
Print color — signature blue #4489E3. The majority of the shirt surface remains unprinted.
Production Files
The folder «Malinovskaya Darya (T-shirt)» is provided within the group folder «B25DZ03 FACTORY» for production. The kit includes:
a file for printing the back graphic—PNG, 31,89 × 28.06 cm, 300 ppi, sRGB, transparent background, 1:1 scale;
a file for printing the chest graphic—PNG, 8,98 × 7.29 cm, 300 ppi, sRGB, transparent background, 1:1 scale;
an editable source file for the back graphic—PSD;
an editable source file for the chest graphic—PSD;
a visualization of the t-shirt with graphics applied to the front and back.
