Together, we developed a concept for the booth, deciding to present the brand universes of the fashion brands—Vereja, Ushatava,.Solutions, Sorelle Era, Gate31—as individual islands, assembled from characteristic fabrics, textures, and recognizable details of each brand. Our idea was for event attendees to mark their most interesting islands with pins.
Original size 1238x1241
My portion of the work involved creating a poster and three textile installations for the Ushatava, .Solutions, and Gate31 brands, each featuring their distinct characteristics.
Original size 2000x1333
However, the interactive element did not work as we had anticipated. Nevertheless, the stand itself became the visual embodiment of our research into brand universes.
