«Age-less Office» — a collection from the social project «Koreshki, ” dedicated to reinterpreting stereotypes about the older generation.
TARGET AUDIENCE People of all ages who are drawn to bold typographical accessories, and the audience of the social project «Koreshki.» Ways to wear: around the neck, on the head, on a bag, in the hair, or as an accessory to an outfit.
MINI-DROP COMPOSITION Model A: green border, light blue field, brown text «Working with all my might.» Model B: coral border, pink field, brown text rings «Roots.»
Scarf, 70×70 cm. Two colorways/two original compositions. Material: smooth fabric suitable for digital printing (working option—artificial silk). Edge finishing: machine-stitched Moscow seam. A separate quote will be required for natural silk.
One square piece of fabric. Machine double hem is recommended 5 + 5 mm on each side. The pattern size is 720 × 720 mm. The final seam allowance is determined by the technology and the fabric.
PART MARKING A / B: handkerchief, 1 piece; the right side is the pattern. The pattern direction is set by the mockup. Size after finishing: 700 × 700 mm.
RESULT CHECK Even edges and angles; uniform binding margin of approximately 24.6 mm; text legibility; absence of spiral skew.
Planned print run—20 scarves, 10 copies of each design. The estimated cost to produce one scarf is approximately 795 ₽, and the total budget, including all expenses, is 25,000 ₽. This is the amount planned to request as a production grant.
The estimated retail price for one scarf is 1,790 ₽. This price accounts for production costs and the item’s positioning as an original, designer accessory.
