The Brief — Create a new food product and develop its packaging. DolceSalavato brings together Italian cheese pearls with three unexpected flavor combinations: fig and balsamic sauce, strawberry and balsamic sauce, and chocolate and balsamic sauce.The Idea — Turn an everyday bite into a small gastronomic ritual. Inspired by the elegance of Italian cuisine, I imagined the cheese pearls as precious jewels hidden inside a seashell.The Solution — A shell-shaped package that transforms the product into a refined culinary gift. Each flavor has its own color: red for strawberry, blue for fig, and brown for chocolate. The visual identity combines elegance, sensory appeal and the feeling of a little luxury.The Outcome — More than just packaging. A distinctive concept that turns an unusual food product into a memorable experience, making every bite feel like a small indulgence.

The Brief — TRUESHKOWSKI is an existing jewelry and home decor brand built around natural stones and the personality of its founder. The brand is bold, emotional and a little provocative, but stone jewelry is usually presented as calm and earthy, or as sweet and cute. Competitors already occupy these spaces: some rely on minimalism, others on a friendly, cozy tone. My task was to give TRUESHKOWSKI an identity that stands apart and feels as confident as the people who wear it.The Idea — Bold, not sweet. I defined the brand as a Lover with a touch of Rebel: warm and emotional, but never polite or official. This became the visual rule: soft, fluid letterforms that echo the rounded shapes of polished stones, and pink placed against black, turning a «gentle» colour into a loud and daring one. The brand speaks like a close friend who pushes you to be yourself.The Solution — I started with the strategy: mission, values, brand promise, tone of voice, taboos, target audience personas and competitor analysis. Then I translated it into a visual system: a custom wordmark, a pink-and-black palette and clean supporting typography. I applied the identity to brand touchpoints: embossed gift certificates where the logo becomes a tactile texture, and posters that carry the brand’s key messages, such as «Jewelry for the boldest» and «Gain confidence every day».The Outcome — A jewelry brand that talks like a bold friend, not a polite boutique. The strategy and the visuals tell the same story: courage, brightness and individuality. One confident pink voice runs from the logo to every printed piece, making the brand instantly recognisable among its competitors.

The Brief — Nori snacks usually fall into one of three types: a side for sushi, a health product, or a nameless store brand. None of them treat nori as a snack you eat simply for pleasure. I wanted to create a brand that does. The Idea — Umami is the unique taste, the one that’s hard to put into words. The brand behaves like a calm rebel. Nori with white chocolate and wasabi is surprising, but it’s served with quiet confidence rather than shock. The goal was modern Japanese taste without the clichés. The Solution — I built the brand from the strategy up: positioning, audience and tone of voice. Then I turned it into a visual system. It has a serif wordmark, a bracket motif that runs through every label, two colourways for two flavours, and floating nori chips as the key visual. I modelled and rendered the packaging in 3D in Blender, then extended the identity to a city poster and business cards. The Outcome — A snack that looks like a design object on the shelf. It’s bold in flavour and calm in form. One idea carries through from brand strategy to the box.